Huawei launches P50 Series featuring innovative camera

Huawei launches P50 Series featuring innovative camera
The Huawei P50 Series embodies the company’s own brand of imaging technology, featuring an innovative Dual-Matrix camera design.
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Updated 27 June 2022

Huawei launches P50 Series featuring innovative camera

Huawei launches P50 Series featuring innovative camera

Among Huawei’s smartphones, the Huawei P-Series, which in 2021 achieved a total shipment of 100-million-unit mark, is known for having outstanding camera features and exquisite designs. The P Series has always maintained a commitment to quality, style and photography, with each product representing the peak of mobile imagery innovation at the time and earning a place as a true classic in smartphone photography.

The Huawei P50 Series embodies the company’s own brand of imaging technology, featuring an innovative Dual-Matrix camera design that includes a powerful main camera matrix and zoom camera matrix. The lineup is also the first in the industry to support Huawei XD Optics, which allow it to go beyond the limits of physics. Computational photography is also improved, empowering the camera system to deliver true-to-life colors and supporting super high-definition and dynamic range capture, as well as a more powerful ultra snapshot functionality.

The Dual Matrix camera system of P50 Series balances both form and function. The P50 Pro employs computational photography technologies, such as the Huawei XD Optics and Huawei XD Fusion Pro image engines that transcend physical limitations. The XD Fusion Pro Engine includes a True-Chroma Image Engine, new Super Color Filter System and super HDR, enabling the phone to deliver more realistic colors, ultra-clear image quality and high dynamic range. The image processing capabilities added to the optical imaging system can correct the optical differentials and restore the details in images by up to 25 percent. Hardware is integrated with Huawei XD Optics in the P50 resulting in high-resolution images that are brighter and clearer with more details.

The P50 Pro features an expansive 6.6-inch True-Chroma Display with a 3D curved screen and a small single punch hole camera on the top that supports the full P3 color gamut and HDR. The display has a refresh rate of 120 Hz to provide a smooth user experience for users. Meanwhile, the P50 features a large 6.5-inch True-Chroma Display that supports 1.07 billion colors allowing it to produce colors with accuracy comparable to professional reference displays. Both handsets are IP68 certified for dust and water resistance, and they both sport dual stereo speakers for an immersive audio experience.

The P50 Pro boasts a 4,360 mAh battery and supports 66 W Huawei SuperCharge and 50 W Wireless Huawei SuperCharge. On the other hand, the Huawei P50 packs a 4100 mAh battery into a compact design and it supports 66 W Huawei SuperCharge for swift recharging.

Controlling multiple devices at once is as easy as controlling just one single device, thanks to the Super Device features. The Device+ tab in Control Panel enables users to easily control or set up multi-device collaboration with other devices, such as the Huawei Vision, FreeBuds, MatePad and MateBook.

The Huawei P50 is now available in Saudi Arabia at a price of SR2,999 ($800) from Huawei’s online platforms and select retailers.


Female-led gelato brand ‘Nakhati’ launches in Kingdom

Female-led gelato brand ‘Nakhati’ launches in Kingdom
Updated 09 August 2022

Female-led gelato brand ‘Nakhati’ launches in Kingdom

Female-led gelato brand ‘Nakhati’ launches in Kingdom

Kerten Hospitality is launching in Saudi Arabia their first female-led global gelato brand — Nakhati — as part of the company’s focus on ESG-based business practices.

With a flagship store launching in Riyadh this week, Nakhati is a purpose-led gelato brand, which in Saudi Arabia will be driven by Saudi female foodpreneur Eman Fallatah. The franchise-able brand is planned to expand globally led by a local female foodpreneur in each location.

Not only does Nakhati make tasty, premium handcrafted gelato, it also empowers entrepreneurship. By offering a comprehensive suite of high-quality tools developed to encourage growth and empowerment, Nakhati supports the increasing number of women in the region keen to own their franchise and to launch their own careers in business. The plan is to establish 200 outlets by 2024.

The main force behind Nakhati’s Riyadh store, Fallatah has supported the launch and growth of multiple F&B businesses and projects in Saudi Arabia, including those led by the Ministry of Culture, Ministry of Higher Education, Almarai, and the Diriyah Gate Biennale. She also mentors young cooks and chefs, and has worked as a food stylist supporting local and international brands entering the Saudi market.

“Sweets and desserts have always been popular with consumers in the region, but typically they were lower quality, imported products,” said Fallatah. “Regional demand is increasing for higher quality, premium products versus low-quality commoditized items, and this is where Nakhati comes in.”

Flavors will include traditional popular gelato varieties given a Nakhati twist, such as organic roast pistachio, mascarpone with local honey and walnuts, and hazelnut with chocolate rocks, as well as those inspired by Saudi traditions and regions, such as the popular karak tea drink, traditional desserts from the Najd region, and roses from Taif. All combined with traditional Italian techniques, true Italian gelato bases, and only produced with the most state-of-the-art Italian equipment, to produce the best of both worlds.

Commenting on some of the signature serves, Fallatah said: “We have been working hard with our key equipment partners to bring some fantastic innovations and firsts for the region. Imagine if you could keep your hands warm while eating gelato ... hot gelato buns is all we will give away at this stage.” She also highlighted a beverage program using Nakhati’s exclusive recipes with all products made on site, such as the Vegan Iced Mocha, crafted and packaged in-house using signature vegan dark chocolate gelato.

With consumers these days being savvier about the quality of products, there is also more focus on a healthier lifestyle, and Nakhati’s 50 percent lower fat content than similar products will appeal to health-conscious consumers.

“As a female Saudi foodpreneur, I’m excited to be launching Nakhati, a brand that builds collaborations and offers opportunities to help women embark on their own entrepreneurship journeys,” added Fallatah.

With more than 40 projects in development across 12 lifestyle-driven concepts on three continents, Kerten Hospitality’s latest launch is another example of the brand’s strong commitment to environmental, social and governance values and responsible community-based business practices.


Bupa Arabia tops global and regional rankings

Bupa Arabia tops global and regional rankings
Updated 09 August 2022

Bupa Arabia tops global and regional rankings

Bupa Arabia tops global and regional rankings

As businesses worldwide struggled to emerge from the COVID-19 crisis last year, Bupa Arabia continued to shine, as it dominated a number of regional and international awards as well as global rankings in the health insurance, digital innovation and sustainability categories, among others.

The health insurer topped Brand Finance’s list of the most valuable insurance companies in the Middle East in 2021, a testament to Bupa Arabia’s efforts in providing innovative healthcare services to millions of people, within the framework of the Council of Cooperative Health Insurance.

Bupa Arabia was the top insurance company in Forbes Middle East’s annual ranking of the 100 most powerful companies in the region for 2021, which includes the largest, most profitable, and most valuable companies in the Middle East.

Tal Nazer, CEO of Bupa Arabia, said the company’s presence in the Forbes Middle East and Brand Finance rankings, acknowledges the success of its strategy of adapting to the needs of the evolving industry, making a difference in healthcare, and most importantly, improving its members’ health.

Bupa Arabia also placed 13th on Brand Finance’s most valuable brands in Saudi Arabia rankings, six places ahead of its position in the previous year’s rankings. This success is driven by a growth in its brand value by 22.7 percent, increasing it to $618 million.

In other achievements, International Business magazine named Tal Nazer as the “Best CEO of Insurance Company in 2021,” and Bupa Arabia as the “Best Health Insurance Company of 2021.”

The health insurer also won the “Best Innovation for a Health Insurance Product” recognition for its Bupa Parents service, and was named the “Best Leading Investor Relations in Insurance” for applying the highest quality standards in customer service and products in 2020, by the US Journal of World Economic Magazine.

Bupa Arabia was also named the “Middle East Health Insurance Company” at the Middle East Insurance Industry Awards — supervised by Ernst and Young. It won the “Best Health Insurance Company of 2021” and “Digital Innovation in the Health Insurance Sector” awards at the Golden Shield Awards for Excellence, held on the sidelines of the InsureTek Regional Conference. Meanwhile, at the 2021 Global Business Outlook Awards, it won the “Best Health Insurance Provider Award” and “Digital Innovation Award in the Insurance Sector” for its Tebtom program.

Nazer said the multiple award wins reflect Bupa Arabia’s leadership in digital transformation in the insurance sector. The company recently launched the revolutionary Bupa Click service, aiming to provide “integrated healthcare with one touch.”

“The COVID-19 pandemic has not affected our performance, thanks to the continuous efforts of the team that deserves gratitude and appreciation. We look forward to continue developing our services, so that we always remain at the forefront,” Nazer said.


SABB named ‘Best Bank for Sustainable Finance in Saudi Arabia’ for 2022

SABB named ‘Best Bank for Sustainable Finance in Saudi Arabia’ for 2022
Updated 09 August 2022

SABB named ‘Best Bank for Sustainable Finance in Saudi Arabia’ for 2022

SABB named ‘Best Bank for Sustainable Finance in Saudi Arabia’ for 2022

The Saudi British Bank has been named the “Best Bank for Sustainable Finance in Saudi Arabia” for the year 2022 by Global Finance magazine, as part of its annual Excellence Awards, which honor the best financial institutions globally.

SABB was chosen for this award based on a set of international standards in a variety of categories, including sustainable financing, community support, emerging market growth, and infrastructure. This highlights the bank’s efforts and contributions to the Kingdom’s and the region’s overall sustainability and environmental, social, and institutional governance.

The awards program recognizes global and regional leadership in sustainable finance and funding for initiatives designed to mitigate the negative impacts of climate change, helping to build a more sustainable future for humanity.

“At SABB, we are proud of the significant progress we have made in the fields of sustainability and social responsibility,” said Yasser Al-Barrak, chief executive officer of corporate and institutional banking.

“This award is a true testament to the pivotal role that the principles of social and environmental sustainability play in the bank’s strategy.

“We look forward to making a more effective contribution to accomplishing sustainable development goals and building a promising future in line with the Kingdom’s Vision 2030,” he added. SABB places sustainability and social, environmental, and governance values at the core of its strategy for the next five years, continuing to introduce numerous sustainability programs while boosting awareness in the banking industry and society as a whole to become more environmentally conscious.

SABB is one of the leading banks in financial innovation, established in 1978 as a Saudi joint stock company. It is an associate company of the HSBC Group.

It offers integrated financial and banking services including personal banking, corporate banking, private banking and investment and treasury services. SABB’s paid-up capital is SR20.5 billion ($5.46 billion).


sirar by stc, Fintech Saudi partner to support SMEs

sirar by stc, Fintech Saudi partner to support SMEs
Updated 08 August 2022

sirar by stc, Fintech Saudi partner to support SMEs

sirar by stc, Fintech Saudi partner to support SMEs

In a bid to support small and medium enterprises and fintech companies, the cutting-edge cybersecurity company sirar by stc and Fintech Saudi, a catalyst for the development of the financial services technology industry in Saudi Arabia, signed an agreement for the provision of a discounted digital signature service package.

The agreement was signed by Fahad Al-Jutaily, CEO of sirar by stc, and Nezar Al-Haidar, general manager of Fintech Saudi. The signing ceremony took place under the patronage of Governor of the Digital Government Authority Ahmed bin Mohammed Alsuwaiyan, and in the presence of Ibrahim Al-Nasser, undersecretary at the Ministry of Communications and Information Technology for the technology sector; Raed Al-Fayez, deputy governor at the Communications and Information Technology Commission for the information and emerging technologies’ sector; Ziad Al-Yousef, deputy governor for development and technology at Saudi Central Bank; and Yazeed Al-Demaigi; deputy, strategy and international affairs at Capital Market Authority.

The agreement solidifies the integration between the Digital Government Authority and the Saudi Central Bank, to support SMEs, fintech companies and entrepreneurs, to boost innovation and diversity of products and services through digital platforms, and increase the contribution of digital government services to the national economy, in line with the goals of Saudi Vision 2030.

Under the agreement, sirar by stc will offer a digital signature service package at a discount of 60 percent, which will benefit SMEs, fintech companies and entrepreneurs. The digital signature service allows users to digitally sign documents from anywhere and at any time, while ensuring reliability, authenticity and security.

The partnership is in line with the efforts of the authority and all stakeholders to improve the regulatory environment for digital services, facilitate businesses, and strengthen strategic partnerships between government agencies and the private sector, in order to develop the digital ecosystem.

Faris Al-Rabadi, deputy governor for regulation and digital trust at the Digital Government Authority, said the agreement aims to promote digital trust services, which contributes to improving the user experience, ensures that electronic transactions are conducted with high reliability and promotes digital transformation in the Kingdom.

Al-Yousef from the Saudi Central Bank said the agreement will contribute to the development of the fintech sector in the Kingdom, facilitate business in the financial sectors, enhance cooperation and coordination, and keep pace with global developments to achieve the aspirations of Saudi Vision 2030.

Al-Haidar, general manager of Fintech Saudi, said the agreement will support the empowerment of fintech companies by reducing their operating costs.

sirar by stc CEO Al-Jutaily, meanwhile, said: “The agreement comes within the framework of the company’s efforts to support and enable the fintech sector in the Kingdom, which serves the purpose and plans of Saudi Arabia’s digital transformation.”


Arib digital brokerage signs membership agreement with SIMAH

Arib digital brokerage signs membership agreement with SIMAH
Updated 07 August 2022

Arib digital brokerage signs membership agreement with SIMAH

Arib digital brokerage signs membership agreement with SIMAH

Arib, a digital broker for personal loans in Saudi Arabia, has signed a membership agreement with the Saudi Credit Bureau, known as SIMAH. The membership allows Arib the ability to do credit checks of its clients and provide them with the best-fitting financing offers based on the product and credit score.

CEO of Arib Waleed Talat said: “We are proud to sign our membership agreement with Simah, which will support our efforts in providing a completely digital experience for our clients seamlessly, helping them select the best financing option and receiving immediate approval. This step will also help us in expanding our reach and market share, and in providing more financing products such as personal loans, real estate loans and other products.”

He added: “The agreement comes as a testament to the successes we were able to achieve after receiving the preliminary approval from the Saudi Central Bank to provide digital brokerage services, in line with Vision 2030 and the ambitious plans for the development of the financial sector, and to elevate the client’s experience in procuring loans in the Kingdom.”

Arib was founded in 2018 under the name “Syaaraat.com” by Talat, Omar Alhammad and Mohammad Eldesouki, to provide its clients with loan brokerage services digitally by connecting them with financing partners authorized by the Saudi Central Bank. The aim was to help clients procure loans that fit their credit status through web and app-based platforms. Arib received the preliminary approval to practice digital brokerage activities in April 2021.

The company is working to meet licensing requirements for digital brokerage under the guidelines set by the Saudi Central Bank.