As businesses worldwide struggled to emerge from the COVID-19 crisis last year, Bupa Arabia continued to shine, as it dominated a number of regional and international awards as well as global rankings in the health insurance, digital innovation and sustainability categories, among others.
The health insurer topped Brand Finance’s list of the most valuable insurance companies in the Middle East in 2021, a testament to Bupa Arabia’s efforts in providing innovative healthcare services to millions of people, within the framework of the Council of Cooperative Health Insurance.
Bupa Arabia was the top insurance company in Forbes Middle East’s annual ranking of the 100 most powerful companies in the region for 2021, which includes the largest, most profitable, and most valuable companies in the Middle East.
Tal Nazer, CEO of Bupa Arabia, said the company’s presence in the Forbes Middle East and Brand Finance rankings, acknowledges the success of its strategy of adapting to the needs of the evolving industry, making a difference in healthcare, and most importantly, improving its members’ health.
Bupa Arabia also placed 13th on Brand Finance’s most valuable brands in Saudi Arabia rankings, six places ahead of its position in the previous year’s rankings. This success is driven by a growth in its brand value by 22.7 percent, increasing it to $618 million.
In other achievements, International Business magazine named Tal Nazer as the “Best CEO of Insurance Company in 2021,” and Bupa Arabia as the “Best Health Insurance Company of 2021.”
The health insurer also won the “Best Innovation for a Health Insurance Product” recognition for its Bupa Parents service, and was named the “Best Leading Investor Relations in Insurance” for applying the highest quality standards in customer service and products in 2020, by the US Journal of World Economic Magazine.
Bupa Arabia was also named the “Middle East Health Insurance Company” at the Middle East Insurance Industry Awards — supervised by Ernst and Young. It won the “Best Health Insurance Company of 2021” and “Digital Innovation in the Health Insurance Sector” awards at the Golden Shield Awards for Excellence, held on the sidelines of the InsureTek Regional Conference. Meanwhile, at the 2021 Global Business Outlook Awards, it won the “Best Health Insurance Provider Award” and “Digital Innovation Award in the Insurance Sector” for its Tebtom program.
Nazer said the multiple award wins reflect Bupa Arabia’s leadership in digital transformation in the insurance sector. The company recently launched the revolutionary Bupa Click service, aiming to provide “integrated healthcare with one touch.”
“The COVID-19 pandemic has not affected our performance, thanks to the continuous efforts of the team that deserves gratitude and appreciation. We look forward to continue developing our services, so that we always remain at the forefront,” Nazer said.