RIYADH: The Outlet 2022 shopping festival, being organized by the General Entertainment Authority, has won Guinness World Records recognition as the largest pop-outlet center.
Covering an area of 146,623 square meters, festival activities started on Saturday in Riyadh. It includes 3 million items, manufactured by more than 1,500 international brands, and discounts of up to 70 percent on fashion, accessories, and cosmetic products designed by international experts.
Farah Ahmed, who lives in Al-Rehab neighborhood where the outlet is located, described it as “impressive,” while Mohammed Al-Bugami, a Saudi private-sector employee, praised the “top organization” he witnessed on the first day.
“I have no words to describe how great and well-organized this festival is. I would like to thank the organizers for their efforts in making this shopping festival a reality,” he said.
Entry to the festival is free and outlet sections include home accessories, leather-made items, bridal gowns, suitcases, and electronics.
The fashion section includes products by names such as Zara, Massimo Dutti, GAP, Ralph Lauren, Diesel, Lacoste, Roberto Cavalli, Versace, and Mango. Additionally, visitors can choose between various sports shoe brands, including Adidas, Puma, and Nike.
GEA chairman, Turki Al-Asheikh, thanked Kuwaiti actresses Hayat Al-Fahad and Suad Abdullah, and Saudi actor Bashir Al-Ghunaim for taking part in the official festival promo that gained millions of views.
The GEA aims to encourage private-sector organizations to develop entertainment activities in the Kingdom. It was established in line with Saudi Vision 2030 to organize and develop the entertainment sector in the country and provide options and entertainment opportunities for all segments of society.