RIYADH: Uber has appointed Frans Hiemstra as the new regional general manager for the Middle East and Africa region.
Based in Dubai, Frans will hold the responsibility to lead the next phase of growth for Uber’s ride-sharing business across the region, which spans 15 countries, according to a statement.
He will aid in identifying areas of growth, lay down regional priorities, and drive operational excellence to fuel the Uber business, it added.
Having been with Uber since 2015, most recently Hiemstra was the general manager of the Sub-Saharan Africa region.
“I’m honored to be tasked with leading the Middle East & Africa region as we focus our efforts on growing our shared mobility business, committing to our sustainability goals, and creating more earnings opportunities for drivers and couriers who use the Uber app,” Hiemstra said.