AMMAN: Royal Jordanian Airlines is sponsoring the inaugural City Talk, a forum for Arab influencers due to take place in Jordan in early October, the Jordan News Agency reported on Tuesday. The airline said that it will also serve as official carrier for the forum’s guests from across the region.
The event is being organized by the Jordan Tourism Board and Omnes Media, a digital-media and communications platform based in Dubai.
Royal Jordanian CEO Samer Majali said the airline’s sponsorship of the event reflects its vision and desire to support all initiatives and events that promote Jordan.
He added that by attracting social media content creators and marketing industry professionals from across the Arab world, the forum will help to market the culture and heritage of Jordan and its tourism sector.
City Talk is scheduled to take place Oct. 2-5 at King Hussein bin Talal Convention Center near Sweimeh, on the Dead Sea shore. More than 500 Arab social media influencers and industry leaders are expected to attend.
The forum will explore and discuss recent advances in the marketing and advertising industry. The schedule includes six panel discussions and six workshops, along with daily meetings with influential Arab figures.
