DUBAI: Twitter has added an Arabic version of its “reply prompts” feature for users in Saudi Arabia, following a test phase among select Arabic-speaking users in the Kingdom.
The feature, which is designed to encourage people in certain circumstances to think twice before replying to a tweet, was initially tested in English in 2020. Twitter began to roll it out in some territories in 2021 and it was launched globally in 2022 in English and Turkish, in Spanish in Mexico, and in Portuguese in Brazil.
“People come to Twitter to talk about what’s happening and sometimes conversations about things we care about can get intense and people say things in the moment they might regret later,” Twitter’s director of product design Anita Butler and product manager Alberto Parrella wrote in a blog post.
According to Twitter, the feature has proved successful so far, with tests showing that English-language users in the US changed or deleted their replies 30 percent of the time when prompted, while Portuguese-language users in Brazil did so 47 percent of the time.
The social media platform said it found that after being prompted to reconsider a reply, users canceled it 9 percent of the time and revised it 22 percent of the time. Overall, people who were prompted in this way posted 6 percent fewer offensive tweets.
In early tests, users sometimes received unnecessary prompts because the computer algorithms could not properly differentiate between potentially offensive language, sarcasm and friendly banter. Throughout the process, Twitter said it analyzed results, collected feedback from users and worked to address any errors, including detection inconsistencies. Based on feedback and what was learned from those tests, the platform said it made improvements to the systems that determine when and how the prompts are sent.
For example, the algorithms now takes into consideration the nature of the relationship between two accounts, because if they follow and reply to each other regularly there is a higher likelihood that they have a good understanding of the preferred tone of communication.
Additionally, Twitter said it is adjusting its technology to account for situations in which insulting words or phrases might have been reclaimed by underrepresented communities and used in non-harmful ways, and to detect strong language more accurately. It is also working on ways in which users can provide feedback on whether or not they found a prompt helpful or relevant.
The feature is now active on iOS, Android and the web on accounts in Saudi Arabia that have enabled Arabic-language settings.