JEDDAH: Ahead of LIV Golf’s Middle East debut taking place Oct. 14 to 16 at Royal Greens Golf & Country Club in Jeddah, the tour has announced a presenting-partner agreement with Roshn, Saudi Arabia’s leading real estate developer.
The Invitational Series’ seventh event will be named the LIV Golf Invitational Jeddah, presented by ROSHN. The tournament will feature the current Open champion, Cameron Smith, and 12 major winners among its 48-man field, including past Saudi International title holders Dustin Johnson, Harold Varner III, and Graeme McDowell.
The first-of-its-kind individual and team format series sees the professionals compete in 12 teams of four in a shotgun start, accompanied by on-course music and entertainment.
“The LIV Golf Invitational Series is bringing innovations to golf that are developing the sport for the future. We are proud to be the presenting partner of a marquee event that features the world’s best players competing in the Middle East in front of an international audience,” said David Grover, Roshn’s group CEO.
“Along with showcasing top competition in the series’ regular season finale, it’s an honor to support LIV Golf’s charitable efforts that positively impact tournament host communities around the globe,” said Grover.
In addition to serving as presenting partner, the real estate developer will support the golf organization’s “LIV to Give” platform.
Announced earlier this year, “LIV to Give” supports education and career development, sustainability, and golf programs that create positive change and enhance the well-being of communities. In collaboration with “LIV to Give,” Roshn supports the KAYL Association for Combating Obesity in Saudi Arabia through its community social responsibility program YUHEEK.
Roshn’s presence in sport across Saudi Arabia includes partnerships with the Formula One Saudi Arabian Grand Prix in Jeddah, as well as the Saudi Pro League and the Riyadh Marathon.
“We are proud to have Roshn as our presenting partner for the Invitational Series regular-season finale in this monumental year for LIV Golf,” said the organization’s CEO and commissioner Greg Norman. “LIV Golf is excited to bring the world’s top golfers to the Middle East to compete in our innovative format that is changing the game. Golf is a force for good, and our league will continue to create new opportunities for players and fans to enjoy this great sport.”
