RIYADH: The Kingdom’s first Advertising and Creativity Forum will begin on Sunday at the Riyadh International Convention and Exhibition Center.
The event will be held in partnership with the Riyadh Chambers Advertising Committee, Balaconah Creative Platform and the Creative Industry Summit.
The head of the publicity and advertising committee at the Riyadh Chamber of Commerce and Industry, Mohamed Al-Khereiji, said that the forum represents “important support for the advertising industry, which is witnessing great growth in the Kingdom.”
Al-Khereiji added that the organization of the forum “comes with the participation of elite media institutions and investors in the advertising sector and interested people from all Arab countries, with the aim of introducing and disseminating the creativity industry to students and specialists.”
The forum will bring together leading experts in various creative fields including advertising, marketing, communications, NFTs, and digital media and content creation.
The three-day forum will feature 46 speakers, 16 panel discussions, seven workshops and 24 exhibition stands. Workshop subjects include public speaking, creating impactful brands in the Middle East, and how to crack a creative brief.
The forum also provides an opportunity for all attendees to network with many of the leading companies in the industry and influential personalities in the Saudi and Egyptian markets.
The forum also aims to contribute to Saudi Vision 2030 by expanding the scope of cooperation between major companies on a local, regional and global scale.