DUBAI: Boucheron announced this week that Riyadh-born actress Mila Al-Zahrani will be the French label’s ambassador.
Al-Zahrani, who was nominated at the Venice Film Festival in 2019 for the official award for her role in the movie “The Perfect Candidate,” will be part of the maison’s upcoming campaigns.
The announcement was made this week at Boucheron’s visionary experience, titled “La Maison,” which was hosted in Riyadh this week to showcase their Carte Blanche Ailleurs High Jewelry collection for the first time in the Middle East.
The collection was first presented during Paris Haute Couture week in July.
The event, in its second edition, celebrated the bridge between Parisian and Middle Eastern cultures.
“The Middle East is a historic and crucial region for Boucheron from a business standpoint, as it still holds tremendous potential,” said Helene Poulit-Duquesne, CEO of Boucheron, in a released statement.
“In Saudi Arabia, as in the rest of the region, we operate at the very top of the market, selling to highly educated and savvy collectors. This is something I am proud of, which is why Boucheron returned to Riyadh to host the second edition of our ‘La Maison’ event,” she added.