RIYADH: Thousands of football fans in Saudi Arabia and the region will be able to watch adrenaline-pumping World Cup games at a special Coca-Cola FIFA Fan Festival in Riyadh.
The venue at Prince Faisal bin Fahad Olympic Complex can accommodate 3,500 fans for live broadcasts on a huge state-of-the-art screen with purpose-built stadium-style seating. In addition, there will be various entertainment activities, including performances by local musicians.
Fans got their first taste of World Cup fever with the arrival of the iconic trophy in Riyadh, which is currently in the Kingdom for a two-day tour as part of a wider journey around the world, before it heads to Qatar for the kick off on Sunday, Nov. 20.
Spain legend and World Cup winner David Villa received a warm VIP welcome at the exclusive event in Diriyah.
“We’re incredibly excited to partner with Coca-Cola to bring the electric atmosphere of the FIFA World Cup directly to football fans in Riyadh,” said FIFA Chief Business Officer Romy Gai. “This high-energy event will combine the best of football, music and culture, creating memorable moments and unforgettable experiences for fans beyond Qatar.”
With the Saudi national team taking part in the World Cup, excitement levels are high across the Kingdom as the days count down to the big kickoff.
Tolga Cebe, vice president and general manager of The Coca-Cola Co. Middle East, said the festival is “another great example of Coca-Cola’s commitment to delivering amazing experiences for football fans around the region. It follows our recent communication campaign in Saudi Arabia where thousands of fans were given the opportunity to win tickets to the FIFA World Cup 2022.”
Yasser Al-Misehal, president of the Saudi Arabian Football Federation, said: “We are a country bound by a passion for the beautiful game and I am certain our fans will be excited to hear that they can enjoy an unparalleled experience thanks to the Coca-Cola FIFA Fan Festival Riyadh.”