DUBAI: The veteran Egyptian designer Azza Fahmy’s jewelry has become some of the most sought-after in the world. Her signature gold-and-silver pieces, embellished with Arab designs and engravings, have been embraced by Egypt’s top entertainers, including Soad Hosny and Yusra.
International stars such as Julia Roberts, Kerry Washington and Rihanna have caught on too. “When we explain to them what’s written, they’re happy, because it’s something new,” Fahmy tells Arab News from her base in Cairo. “I’m combining calligraphy, wisdom, and philosophy into what you’re wearing.”
Fahmy started out professionally in the late Eighties, and her hand-crafted work is informed by her passion for the culture and history of the Arab world; be it the poetry of Kahlil Gibran, the symbols of ancient Egypt, or Mamluk architecture. She likes to call it “intellectual jewelry,” that not only reflects her cultivated upbringing but her ongoing drive to inform the public.
“I was raised in a household that reads. Books are very important me. Through them, there were a lot of things I liked that affected me,” says Fahmy. “Our jewelry is intellectual because it holds an Arab identity that could change people’s lives, or delight them. I like to share my love of Arab culture with people.”
Fahmy recently launched a new music-themed collection that pays tribute to iconic Lebanese, Syrian, Egyptian and Algerian singers who flourished between the Sixties and Nineties. In this collection, everyone gets their due — the lyricists and composers behind each song are mentioned too. “The Golden Age of Arab Love Songs” features rings, bracelets, and necklaces studded with romantic lyrics sung by the likes of Warda, Fayrouz, and Sabah Fakhri.
A piece that is particularly close to Fahmy’s heart is an 18-karat gold and sterling silver ring, inscribed with words from Warda’s classic track “Batwanes Beek.”
“I come from the generation of Abdel Halim Hafez, Umm Kulthum, Mohammed Abdel Wahab, and Farid Al-Atrash. They sang great songs,” explains Fahmy. “So I thought to myself, ‘Why don’t I transport that nostalgia?’ Maybe it stirred something in people.”