Diriyah Company collaborates with Saudi fashion label Ramzen

Diriyah Company collaborates with Saudi fashion label Ramzen
Diriyah Company has partnered with fashion house Ramzen. (Supplied)
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Updated 30 May 2023
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Diriyah Company collaborates with Saudi fashion label Ramzen

Diriyah Company has partnered with fashion house Ramzen. (Supplied)
  • Saudi fashion house Ramzen will create and present a collection of exclusive evening wear for men and women inspired by Diriyah
  • Jerry Inzerillo: This symbolizes our dedication to showcasing the multifaceted cultural heritage of the Kingdom, while also fostering the growth of the fashion industry in Diriyah

RIYADH: With an aim to promote local talent and foster creativity in Saudi Arabia, the Diriyah Company has announced a partnership with renowned international Saudi designer Abdulrahman Al-Romaizan, the founder of Ramzen.

Through this alliance, Saudi fashion house Ramzen will create and present a collection of exclusive evening wear for men and women inspired by Diriyah, The City of Earth.

Jerry Inzerillo, Group CEO of Diriyah Company said that he was delighted to team up with Ramzen and its talented founder, whose unique vision aligns with their commitment to nurturing Saudi Arabia’s creative landscape.

“This symbolizes our dedication to showcasing the multifaceted cultural heritage of the Kingdom, while also fostering the growth of the fashion industry in Diriyah," he added.

Ready-to-wear fashions, inspired by the pieces presented, will be available as a capsule collection following the show.

Al-Romaizan, who is acclaimed for pushing the boundaries of Saudi fashion, said that working with Diriyah Company would help him showcase designs in a city with such historical significance while also embracing modernity and innovation.

“Together, we aim to celebrate the intersection of tradition and contemporary fashion, leaving an indelible mark on Saudi Arabia's cultural tapestry," he said.

Saudi Arabia’s fashion sector is growing and this partnership will strengthen the country's position as a fashion hub. Through the art and fashion show at the beginning of October, both look forward to captivating audiences with a breathtaking display of creativity and elegance.

Diriyah has a rich cultural heritage that intertwines with innovation and modernity. The city has been associated with the first Saudi state and was founded in 1727 by Imam Muhammad bin Saud, who made it his initial power base, the first capital of government and a scientific and social center.


Saudi brand AGMARAT showcases floral designs in Milan 

Saudi brand AGMARAT showcases floral designs in Milan 
Updated 23 September 2023
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Saudi brand AGMARAT showcases floral designs in Milan 

Saudi brand AGMARAT showcases floral designs in Milan 

DUBAI: Saudi designer Rana Alfehaid, founder of AGMARAT, is presenting her latest collection in Milan on the sidelines of the city’s renowned fashion week. 

Along with 39 other designers from the Kingdom, Alfehaid is showcasing her designs as part of the Saudi 100 Brands initiative during White Milano, the international apparel and accessories trade show which takes place alongside Milan Fashion Week. 

“Presenting my designs in Milan as part of White Milano is a dream come true,” Alfehaid told Arab News. “It’s an incredible feeling to be on such a prestigious international stage, showcasing Saudi fashion to the world.” 

AGMARAT is presenting her latest collection in Milan. (Supplied)

Alfehaid’s collection is a celebration of the camellia flower, a symbol of purity.

“Each piece in the collection draws inspiration from the camellia’s delicate petals, incorporating intricate floral motifs and soft, flowing fabrics,” she said. “I’m most excited to showcase the harmonious blend of tradition and modernity in this collection, as well as the unique color palette inspired by the camellia, which reflects the beauty and elegance of our culture.

“Being part of Saudi 100 Brands and representing Saudi culture abroad fills me with immense pride,” she continued. “It’s a responsibility I take seriously, and it’s an honor to be an ambassador for our culture through fashion.” 

Alfehaid has previously presented her designs at a show organized by the Saudi Fashion Commission in New York. (Supplied)

Alfehaid said that she hopes the show in Milan will not only gain her brand recognition on the global fashion scene, but will also inspire other Saudi designers to pursue their dreams and showcase the Kingdom’s culture.

Alfehaid has previously presented her designs at a show organized by the Saudi Fashion Commission in New York, in honor of Princess Rima bint Bandar Al-Saud. 

“The designs were inspired by authentic Saudi heritage (and reflected) the beauty and originality of Saudi art,” she said.

AGMARAT is expected to participate in Paris Fashion Week 2023, which begins Sept. 25. (Supplied)

“The fashion scene in Saudi Arabia has evolved tremendously,” Alfehaid added. “There’s a growing appreciation for local talent, and it’s encouraging to witness the flourishing creativity in our country.” 

The designer is currently working on expanding her brand internationally. “I’m collaborating with international artists and designers to create unique collections that bridge cultures and tell compelling stories through fashion,” she said. 

AGMARAT is expected to participate in Paris Fashion Week 2023, which begins Sept. 25.


Managing director of Van Cleef & Arpels in Saudi Arabia on how the Kingdom is an essential market to the house 

Managing director of Van Cleef & Arpels in Saudi Arabia on how the Kingdom is an essential market to the house 
Updated 23 September 2023
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Managing director of Van Cleef & Arpels in Saudi Arabia on how the Kingdom is an essential market to the house 

Managing director of Van Cleef & Arpels in Saudi Arabia on how the Kingdom is an essential market to the house 

DUBAI: Van Cleef & Arpels has always had a deep-rooted connection with Saudi Arabia. Earlier this year, the Kingdom hosted an important exhibit titled “Van Cleef & Arpels: Time, Nature, Love,” further amplifying its relationship with the Kingdom. The exhibition featured select pieces from 1940 to the 1990s loaned to the house by esteemed Saudi clients. For Saudi National Day, Arab News speaks to Karim Elayan, managing director of VCA in Saudi Arabia, to discuss how the Kingdom is an essential market for the jewelry house and its growth over the years. 

Elayan, who joined VCA in 2018, said that his journey with the house has been extremely rewarding and a catalyst for his personal and professional growth. On the house’s historical ties with the Kingdom, he said it is through the loyalty of Saudi clients who have been patrons and proud collectors of VCA’s creations that the relationship has been able to flourish.

Van Cleef & Arpels. (Supplied)

“Today, our continued presence and significant investments in the Saudi Arabian market emphasize our commitment to strengthen these ties further. We are determined to play a pivotal role aligned with the country’s Vision 2030 in contributing to advancing the Saudi market that holds a special place in our hearts,” he said. 

The last few years have seen an increased brand presence in the country, which included expanding to the Eastern Province by opening a new boutique in Alkhobar.

Elayan joined VCA in 2018. (Supplied)

“In 2019, we took a significant step toward strengthening our presence in Saudi Arabia by bringing the maison closer to our valued clientele. This strategic move involved the internalization of our operations, allowing us to establish direct boutiques within the country,” Elayan said.

The house is also committed to regularly engaging with the local community. Elayan explained that initiatives like the Alhambra Suite activation, the HJ signature event, and the takeover of the historic Sharbatly House in Al-Balad during Ramadan were instrumental in elevating awareness of the maison among a discerning audience.

The Kingdom hosted an important exhibit titled “Van Cleef & Arpels: Time, Nature, Love.” (Supplied)

“Additionally, we dedicated ourselves to enhancing our art and culture partnerships and initiatives throughout Saudi Arabia, further solidifying our presence as a cultural contributor in this vibrant region,” he said.

On this National Day, Elayan looks back with gratitude to the three decades he spent in the Kingdom. Having witnessed first-hand the country’s evolution, he feels deeply honored and a sense of responsibility as a resident of Saudi Arabia to support and promote these changes.

“There is no turning back. I am confident that under its leadership, Saudi Arabia will continue to forge ahead, pushing the boundaries with ambitious projects and making significant contributions to humanity for future generations.”


Saudi designer Samar Nasraldin presents new collection in Milan 

Saudi designer Samar Nasraldin presents new collection in Milan 
Updated 23 September 2023
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Saudi designer Samar Nasraldin presents new collection in Milan 

Saudi designer Samar Nasraldin presents new collection in Milan 

DUBAI: Saudi designer Samar Nasraldin has been wowing international fashion addicts in Milan with her designs inspired by Saudi heritage and culture. 

Nasraldin, along with 39 other designs from the Kingdom, is showcasing her contemporary ready-to-wear designs in Milan with the Saudi 100 Brands initiative during White Milano, the international apparel and accessories trade show that famously takes place alongside Milan Fashion Week. 

The event, from Sept. 22-25, is part of White Milano’s EXPOWHITE program. 

In an interview with Arab News, Nasraldin said: “I’m so happy to be here. It is my first time presenting in Milano and I’m so happy and honored to be a part of the Saudi 100 Brands and to come here with the fashion commission; it’s such a great opportunity for us as a brand.” 

The Jeddah-born designer chose to present her spring/summer 2024 collection in Milan. 

“What we do is celebrate women’s individuality, and this collection is the ultimate celebration of that, because we used a lot of blue colors, very soft colors and neutral colors, as well as very fluid fabrics,” she said. 

“We tried to do something that combined some references from the Saudi heritage, but in a very modern, international way. So, we didn’t do embroidery or prints, in fact, we used pattern-making as a way to convey the heritage into our designs,” she explained.

The designer, who launched her brand in 2015, explained the modernization process by giving an example of the veil, which she said is part of Saudi culture. “We did it in a modern way to make it look like a hoodie,” she said. 

Nasraldin said that the feedback from the international audience so far had been extremely positive. 

“It’s been very busy. We got great reviews from people. They are intrigued to see how we can modernize the heritage and identity into something international,” she said. 

White Milano and Saudi 100 Brands this week hosted a gala event against the backdrop of the historic Palazzo Serbelloni in Milan.

Nasraldin recalled that night and said this was the moment she was most proud of in her career.  

“It was the dreamiest moment I’ve ever had in my life. It was so nice and so gorgeous. It was very well-organized,” she said. 

The fashion show featured a number of pieces from the collections of Saudi fashion talents — ranging from couture, ready-to-wear fashion, handbags and footwear — and were showcased at the event using scenography and choreography and featuring dancers from the renowned La Scala Theatre.

Entering the international market was Nasraldin’s goal for her label, which she said she was able to achieve with Saudi 100 Brands. 

This is not Nasraldin’s first international showcase. She has previously presented a show in Paris after she graduated from IFA Paris in 2013. 

She also presented her collections during New York Fashion Week and London Fashion Week. 


Princess Rajwa attends congress meetings with husband

Princess Rajwa attends congress meetings with husband
Updated 23 September 2023
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Princess Rajwa attends congress meetings with husband

Princess Rajwa attends congress meetings with husband

DUBAI: Princess Rajwa Al-Hussein this week accompanied her husband, Jordan’s Crown Prince Hussein bin Abdullah II, on his trip to the US for his meeting with Congress members at Capitol Hill.

Fans had their eyes on Rajwa’s style and quickly took to Instagram to share her outfit details.

The Jordanian royal was dressed in a white funnel-neck pedernal blouse by Canadian British designer Edeline Lee and a black midi-skirt by Dior. She added a pop of color to her look by wearing hot-pink slingback Fendi heels and a matching Baguette phone pouch in patent leather.

The couple then flew back to Jordan.

The prince shared a picture of him, his wife and his younger brother Prince Hashem and wrote on Instagram: “Checking in on Hashem this morning.”

In the picture, Rajwa wore an off-white set, which she paired with a white undershirt. Her blazer was a Jacquemus’s “Le Papier” square jacket.

She topped off the look with a white Gucci GG Marmont leather bag.


Gigi Hadid walks the Versace runway in Milan

Gigi Hadid walks the Versace runway in Milan
Updated 23 September 2023
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Gigi Hadid walks the Versace runway in Milan

Gigi Hadid walks the Versace runway in Milan

DUBAI: US-Dutch-Palestinian model Gigi Hadid this week graced the Versace runway in a yellow dress during Milan Fashion Week.

The catwalk star wore a slinky gown with a cowl neckline and a thigh-high slit from the Italian luxury label’s spring/summer 2024 collection.

Hadid was joined by Dutch-Moroccan-Egyptian model Imaan Hammam. She wore a black form-fitting dress with a low back.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Versace (@versace)

Donatella Versace tapped the Barbie zeitgeist with a collection that managed to be both girlish and sophisticated.

In Versace’s Barbie world, gingham and checks were the stars, in mostly pastels, the perfect palette for straight mini-dresses, flouncy shorts and collarless skirt suits, featuring pretty details such as covered buttons and bow-shaped barrettes.

For Power Barbie, there were black-and-white check suits, leather combos and cocktail dresses, worn with an open-toe heel that pulled up into a leather sock.