DUBAI: US-Dutch-Palestinian model and entrepreneur Gigi Hadid this week released a new collection, called Core, for her clothing label Guest in Residence.
“Head to GuestInResidence.com for the first feel of Fall … our Core Collection (and the highly-requested return of the ‘rugby shirt’!) in new iterations and colors,” she wrote on Instagram on Saturday, sharing pictures of her new collection.
Her cashmere designs, inspired by the 70s, feature both oversized and shrunken silhouettes in a large palette of colors including red, beige, grey and off-white.
Her collections offer jumpers, hoodies, jackets, socks, tops and cardigans.
Hadid’s younger sister Bella quickly took to the comments section to express her opinion on Gigi’s new release. “Obsessed,” she wrote.
The campaign was photographed by lensman and director Felix Cooper and styled by Italian expert Margherita Moro, while New York-based multidisciplinary creative Sarah Bassett served as art director.
Hadid launched her brand in September 2022.
“Over the last handful of years, I didn’t want to be backed into starting my own line just because there was an offer on the table or a deal to be made,” she said at the time, giving fans a short story on what led her to start her new venture.
As a result, the 28-year-old catwalk star said she pushed back multiple opportunities until she found a path that “felt genuine” for her to take.
“The earliest days of Guest in Residence came about when I started to question the cashmere market, and those answers gave me a path,” she wrote. “I believe that because of its sustainable qualities: natural and made to cherish and to pass down — cashmere is a luxury that should be more accessible.”
The model hopes her brand will encourage investment in quality pieces at reasonable prices.
This step came as no surprise to the model’s fans. Hadid has been in the modeling and fashion industry since she was 2 years old, when she was discovered by co-founder of Guess, Paul Marciano.
Hadid is one of the most sought-after fashion stars. She has walked for renowned fashion houses, fronted high-profile advertising campaigns and landed covers of prestigious publications all over the world.
