The Middle East Public Relations Association will host public relations and communications leaders at its annual “Leadership Majlis” event in Riyadh on Nov. 2, to discuss the industry’s most pressing topics and best practices in the age of digital disruption and artificial intelligence.
The event will set the floor for participants to discuss how to manage disruption and transformation in institutions and the tough competition in various sectors to attract talent, which is becoming more intense in the PR and communications sector. Corporate leaders and PR experts will also review the experiences and tools of employers to discover, keep, and develop talent in the field of PR, notably with the PR’s increasing role in supporting various initiatives to advance social transformation and economic diversification, in light of a growing interest in delivering messages in Arabic in the region.
Kate Midttun, MEPRA chairperson, said: “Saudi Arabia is an important market in the region, growing at an exceptional rate and attracting the top international companies. So, the experiences of institutions in the Kingdom in handling disruption can provide a global model to be emulated in this field in light of the enormous business opportunities offered by Vision 2030 to local and international companies and the Kingdom’s leading position in many sectors worldwide.”
“Discussing how companies with growing business in the Kingdom deal with disruption will provide a global perspective that can help corporate leaders around the world set their future plans and manage disruption. We are confident that putting this issue up for discussion among the distinguished elite of PR and communications leaders participating in the Leadership Majlis will contribute to achieving this goal,” Midttun added.
During the event, a discussion panel will explore best practices in public affairs in the age of disruption at both global and local levels. The event sessions will conclude with announcing MEPRA Fellowship Awards that celebrate the highest membership level awarded by the MEPRA Board for exceptional contributions to the PR industry in the Middle East.
