What We Are Buying Today: Saudi clothing brand ‘012’

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Updated 03 December 2023
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What We Are Buying Today: Saudi clothing brand ‘012’

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  • 012’s first collection features a signature tee with a unique design of the brand’s logo that can be read in both directions, with “012” representing Jeddah’s area code and Jeddah spelled out in Arabic letters

Fashion brand 012 has emerged as a symbol ofJeddah’s identity, capturing the essence of the city through its clothing collections. The brand provides residents with a tangible representation of their love and pride for Jeddah.

Founders Raif, Naif, Hammam and Manaf Abduljawad were inspired by the passion displayed by university alumni who proudly wear apparel adorned with their alma mater’s logo.

Their vision was born as they studied abroad in the US and the four set out to create a brand that captures the spirit of Jeddah.

012’s first collection features a signature tee with a unique design of the brand’s logo that can be read in both directions, with “012” representing Jeddah’s area code and Jeddah spelled out in Arabic letters.

Building on the success of its first offering, 012 recently launched a second collection titled “A Piece of Home,” which pays homage to Jeddah’s iconic landmarks, merging the brand’s logo with the iconic Globe Roundabout, the “Accident! (Crazy Speed)” car sculpture roundabout and the Rawasheen.

“We wanted to create more than just clothing. We wanted to capture the memories and experiences that shape Jeddah’s unique character. Our collections are a way for people to take a piece of Jeddah with them wherever they go,” Naif Abduljawad said.
012 items are designed with meticulous attention to detail, ensuring both style and comfort. Looking ahead, the 012 founders envision collaborating with local artists to further enrich Jeddah’s vibrant artistic scene. By providing a platform for talented individuals, the brand aims to amplify the voices of local artists.

In addition to its commitment to artistic expression, 012 actively engages in community initiatives and sponsors the 63 Racing Team, a Jeddah-based jet ski team.

For more information about 012 and its collections, visit reppin012.com and @reppin012 on Instagram.

 


Elie Saab unveils Fall/Winter 2024 line at Paris Fashion Week

Elie Saab unveils Fall/Winter 2024 line at Paris Fashion Week
Updated 03 March 2024
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Elie Saab unveils Fall/Winter 2024 line at Paris Fashion Week

Elie Saab unveils Fall/Winter 2024 line at Paris Fashion Week

DUBAI/PARIS: Lebanese designer Elie Saab unveiled his Fall/Winter ready-to-wear 2024-25 collection at Paris Fashion Week on Saturday, with a showcase of darker colors in a suitably wintery palette.

Figure-hugging olive green gowns were shown off on the runway, with deep purple and a muted dark blue also punctuating the new offering.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by ELIE SAAB (@eliesaabworld)

“The Elie Saab ready-to-wear Fall/ Winter 2024-25 collection is a never-ending song where the melodies of Graceland resound beyond Elvis (Presley),” the fashion house declared on Instagram.

Besides gowns, the designer also offered a variety of chic tailored separates, with a glittering coat with razor-sharp lapels contrasting well against the soft curves and floral elements of another all-white overcoat.

Guests included influencers such as Olivia Palermo, Nathalie Fanj and Tamara Kalinic.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by ELIE SAAB (@eliesaabworld)

Elsewhere at a rainy Paris Fashion Week on Saturday, luxury label Hermes explored the meaning of “quiet luxury.” This season the narrative took a darker, more introspective turn as creative head Nadege Vanhee-Cybulski offered brooding black leathers that evoked the deep, reflective tones of the late French painter Soulages.

Nipped buckles and gentle ribbing on skin-tight pants demonstrated Vanhee-Cybulski’s adeptness at blending Hermes’ storied craftsmanship with innovative design. Amidst this darker palette, muted flashes emerged, weaving poetically through the collection, The Associated Press reported.

Braving the persistent Parisian drizzle, K-Pop star Sandara Park led the pack at Andreas Kronthaler for Vivienne Westwood, captivating the audience in a punk-tinged corset adorned with pearls. The opening ensembles transported the audience back in time amid contemporary fusions, channeling the essence of a serf, the medieval agricultural laborer. The designs incorporated leggings, jockstraps resembling codpieces, mystical talismanic pendants, and tear-shaped cutouts on thick knit sweaters.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by ELIE SAAB (@eliesaabworld)

Meanwhile, elegant sophistication, minimalism, and a hint of nonchalance continued to define Carven. The storied house, originally founded by Marie Louise Carven in 1945, evolved under the guidance of various male creative directors since its reboot 2009 and 2018. Stepping into this lineage as the first female leader since its reboot, Louise Trotter presented her second collection Saturday, skillfully weaving together the brand’s 1950s origins with a minimalist aesthetic reminiscent of the 1990s.

The show opened with a statement piece: A brown round-shouldered coat that was both loose and indicative of the new direction Trotter is steering Carven towards.

This piece set the stage for a collection with dimensions and perceptions — for example, a striking dress featured a trompe l’oeil effect, cleverly designed to appear two-dimensional.


UK beauty brand explains Bella Hadid contract termination

UK beauty brand explains Bella Hadid contract termination
Updated 02 March 2024
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UK beauty brand explains Bella Hadid contract termination

UK beauty brand explains Bella Hadid contract termination

DUBAI: British beauty brand Charlotte Tilbury this week responded to claims surrounding the termination of its contract with Bella Hadid, saying that the decision was not based on the US Dutch Palestinian model’s “personal views,” but because she is launching her own beauty brand.

A statement from the company, published in The Independent, said: “Bella Hadid and Charlotte Tilbury Beauty’s professional relationship has come to its end as Bella prepares to launch her own beauty brand.

“It is absolutely not the case that any personal views held by Bella impacted our contract or relationship with her.

“As a female-led business, Charlotte Tilbury Beauty continues to support Bella and looks forward to the exciting launch of Orebella later this year,” the statement added.

Last month, Hadid announced on Instagram that she is launching a brand called Orebella on May 2. 

While details about the brand and its offerings remain under wraps, WWD Magazine reported that Hadid’s trademark filing, dating back to 2022, hints at Orebella’s focus on scent-related products. These may include fragrances, incense, body lotions, oils, shampoo, conditioner and candles. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Bella (@bellahadid)

The model shared a 10-second teaser on Instagram showing a close-up of her face and culminating with the brand’s logo.

Hadid was named the face of Charlotte Tilbury in March 2023. 

Her debut campaign in June promoted the new Airbrush Flawless Lip Blur, a hydrating matte liquid lipstick formulated with hyaluronic acid to boost hydration. She joined a glittering roster that included actress Lily James, and models Jourdan Dunn and Kate Moss. 


Georgina Rodriguez walks for Vetements during Paris Fashion Week

Georgina Rodriguez walks for Vetements during Paris Fashion Week
Updated 02 March 2024
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Georgina Rodriguez walks for Vetements during Paris Fashion Week

Georgina Rodriguez walks for Vetements during Paris Fashion Week

DUBAI: Argentine model Georgina Rodriguez, who is based in Saudi Arabia, experienced an eventful week. She graced the runway for the Swiss fashion label Vetements during Paris Fashion Week and also featured in a campaign for the Arab brand Amara Lenses.

In a striking ensemble, the Netflix star donned a sizzling red dress adorned with the name of her long-time partner, Portugese football star Cristiano Ronaldo.

The top of the dress resembled a football jersey, while the flowing skirt boasted a lengthy pleated train.

The back of her dress bore Ronaldo’s signature, the renowned footballer who currently showcases his skills with Saudi Arabia’s Al-Nassr FC.

Georgina Rodriguez donned a sizzling red dress. (Getty Images)

In a heartfelt dedication, Ronaldo penned: “For the love of my life Gio x Vetements, Cristiano Ronaldo,” adding a personal touch to the ensemble.

The brand’s designer Guram Gvasalia drew out the proportions of clothing for the label’s 10th anniversary catwalk presentation, which brought crowds of celebrities, including Cher.

Russian model Natalia Vodianova opened the show, walking briskly down the red-carpeted runway in a thick, tailored suit with heightened shoulders and bulky trousers, and a fitted, low-cut bustier.

The back of her dress bore Ronaldo’s signature. (Getty Images)

A series of oversize looks followed, including suits in crinkly materials, a long T-shirt with sleeves that splayed out to the side, a hulking camouflage ensemble and jeans with extra fabric that trailed behind.

“The most Vetements show ever,” the label posted on Instagram in the run-up to show. “You’ve been waiting for it for ten years.”

Amara Lenses, whose products are available in the Gulf region, dropped a new campaign featuring Rodriguez.

In the short clip, posted on the brand’s Instagram page on Thursday, the Netflix star was spotted sporting the company’s brown and grey lenses.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Amara Lenses (@amaralenses)

In one shot, she was seen wearing face accessories inspired by the Gulf region’s burqa.

“Introducing our latest collection in collaboration with Georgina Rodriguez,” the brand captioned the post on Instagram.

Rodriguez was named the brand ambassador in March 2023.

“I’m so happy to be the face of Amara Lenses and it’s been wonderful to work with you,” she said in a video shared on the brand’s Instagram page at the time.


British e-tailer unveils modest fashions for Ramadan by global designers

British e-tailer unveils modest fashions for Ramadan by global designers
Updated 01 March 2024
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British e-tailer unveils modest fashions for Ramadan by global designers

British e-tailer unveils modest fashions for Ramadan by global designers
  • Creations of 30 regional and international designers will be available until the end of April

DUBAI: British luxury e-tail platform Farfetch has unveiled a modest-wear fashion campaign for Ramadan by 30 regional and international designers, which will be available until the end of April.

Beyond ready-to-wear garments, the exclusive collections also have fine jewelry, footwear and homeware.

The participating labels include Dubai-based brands Bambah, Baruni and Dina Melwani, Italian label Brunello Cucinelli, Swiss jewelry brand Chopard, South African British label De Beers, Lebanese brands Jean Louis Sabaji, Saiid Kobeisy and Rayane Bacha, Italian fashion house Missoni, Turkish label Les Ottomans, British label Malone, Budapest-based fashion house Nanushka, Amsterdam-based brand Polspotten, Australian label Rachel Gilbert, New York-based Sachin & Babi, Emirati label Shatha Essa and British brand Yoko London.

Gaby Charbachy, Isabel Marant. (Supplied)

From impeccably tailored suits to striking kaftans, modest evening dresses to luxurious loungewear, the collections cater to various tastes and occasions, with a focus on the social aspect of the month of Ramadan.

Egyptian designer Maha Abdul Rasheed, founder of Bambah, told Arab News: “We are so proud to be partnering with Farfetch once again for this year’s modest-wear campaign. The marketplace business model is diverse, efficient and helps us work at a sustainable pace.”

Bambah. (Supplied)

“The platform itself is also very technologically advanced which helps us streamline operations and logistics in a timely manner,” she added.

From glamorous evening gowns adorned with elaborate embellishments to chic separates with a modern twist, Bambah ensembles work well for a formal sahoor gathering.

Shatha Essa. (Supplied)

Emirati designer Essa said the inspiration for her capsule collection “draws from the intricate interplay of nature’s subtleties, reimagined through an abstract lens, emphasizing the brand’s commitment to innovation and luxury.”

She added that Farfetch has been “a gate to the world for Shatha Essa.”

“(It is) an invaluable platform to showcase our collections,” the Dubai-based contemporary womenswear expert told Arab News. “The platform has significantly amplified our reach, enabling our unique and traditional designs to touch a wider, discerning audience.”

Essa’s collections often feature luxurious fabrics, intricate embroidery and embellishments. Whether it is a flowing abaya, a structured blazer, or a statement dress, Essa’s designs blend traditional elements with contemporary silhouettes.


Saudi fashion shines at Paris Fashion Week: 16 designers showcase latest collections

Saudi fashion shines at Paris Fashion Week: 16 designers showcase latest collections
Updated 01 March 2024
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Saudi fashion shines at Paris Fashion Week: 16 designers showcase latest collections

Saudi fashion shines at Paris Fashion Week: 16 designers showcase latest collections

DUBAI: Sixteen Saudi fashion designers are showing off their latest collections at an international wholesale exhibition during Paris Fashion Week.

The Saudi 100 Brands showcase, which runs until March 2, is an initiative spearheaded by the Saudi Fashion Commission and aims to position Saudi designers and brands within the global fashion landscape.

Karen Wazen at the showcase. (Supplied)

This season’s presentation features all-women-owned and led brands.

The festivities are taking place at the historic Les Cordeliers, coinciding with the women’s segment of Paris Fashion Week.

The participating brands include The Dropped Collection. (Supplied)

“The event includes fashion shows and celebratory gatherings, highlighting the cultural richness and creative prowess of Saudi fashion,” a statement from the Saudi Fashion Commission read.

The participating designers include Mona Alshebil, Apoa, Ashwaq Almarshad, Chador, Charmaleena, Dazluq, Kaf by Kaf, Mashael Al-Faris, MD29, Abadia, Pavone, RMRM, Samar Nasraldin, The Dropped Collection, Yasmina Q and Yataghan Jewellery.