What We Are Buying Today: Saudi clothing brand ‘012’

Photo/Supplied
Photo/Supplied
Short Url
Updated 03 December 2023
Follow

What We Are Buying Today: Saudi clothing brand ‘012’

Photo/Supplied
  • 012’s first collection features a signature tee with a unique design of the brand’s logo that can be read in both directions, with “012” representing Jeddah’s area code and Jeddah spelled out in Arabic letters

Fashion brand 012 has emerged as a symbol ofJeddah’s identity, capturing the essence of the city through its clothing collections. The brand provides residents with a tangible representation of their love and pride for Jeddah.

Founders Raif, Naif, Hammam and Manaf Abduljawad were inspired by the passion displayed by university alumni who proudly wear apparel adorned with their alma mater’s logo.

Their vision was born as they studied abroad in the US and the four set out to create a brand that captures the spirit of Jeddah.

012’s first collection features a signature tee with a unique design of the brand’s logo that can be read in both directions, with “012” representing Jeddah’s area code and Jeddah spelled out in Arabic letters.

Building on the success of its first offering, 012 recently launched a second collection titled “A Piece of Home,” which pays homage to Jeddah’s iconic landmarks, merging the brand’s logo with the iconic Globe Roundabout, the “Accident! (Crazy Speed)” car sculpture roundabout and the Rawasheen.

“We wanted to create more than just clothing. We wanted to capture the memories and experiences that shape Jeddah’s unique character. Our collections are a way for people to take a piece of Jeddah with them wherever they go,” Naif Abduljawad said.
012 items are designed with meticulous attention to detail, ensuring both style and comfort. Looking ahead, the 012 founders envision collaborating with local artists to further enrich Jeddah’s vibrant artistic scene. By providing a platform for talented individuals, the brand aims to amplify the voices of local artists.

In addition to its commitment to artistic expression, 012 actively engages in community initiatives and sponsors the 63 Racing Team, a Jeddah-based jet ski team.

For more information about 012 and its collections, visit reppin012.com and @reppin012 on Instagram.

 


Gigi Hadid stuns at ‘Deadpool & Wolverine’ NYC premiere

Gigi Hadid stuns at ‘Deadpool & Wolverine’ NYC premiere
Updated 23 July 2024
Follow

Gigi Hadid stuns at ‘Deadpool & Wolverine’ NYC premiere

Gigi Hadid stuns at ‘Deadpool & Wolverine’ NYC premiere
  • Ensemble from Miu Miu’s Spring/Summer 2024 collection
  • Hadid posed on the red carpet alongside friend Blake Lively

DUBAI: US-Dutch-Palestinian model Gigi Hadid turned heads at the “Deadpool & Wolverine” premiere in New York City this week wearing an ensemble from Miu Miu’s Spring/Summer 2024 Ready-to-Wear collection.

The outfit featured a yellow bandeau top that was paired with a matching mustard yellow skirt in a knee-length cut and flowing silhouette. Hadid’s look was accessorized with a brown belt, black strappy heels and a yellow handbag.

Her jewelry included large gold hoop earrings and a statement gold chain necklace. She wore several chunky bangles in brown and gold, and a glitzy diamond anklet on her left ankle.

Hadid posed on the red carpet alongside her friend Blake Lively. (AFP)

Her blonde bob was styled sleek and smooth, with her bangs shaped into a bouncy, old Hollywood-inspired swoop.

Hadid posed on the red carpet alongside her friend Blake Lively, who was there to support her husband, Ryan Reynolds, who stars as Deadpool in the film.

Lively donned a striking off-the-shoulder jumpsuit from Atelier Versace. The outfit was crafted from a deep red, satin-like material and featured intricate black lace detailing throughout.

Lively accessorized the look with statement earrings and several rings. Her hair was styled in a sleek high ponytail, completing the ensemble.

Both Hadid and Lively continued their fashionable night with new outfits for the film’s after-party.

Both Hadid and Lively continued their fashionable night with new outfits for the film’s after-party. (Getty Images)

Hadid opted for a vibrant yellow trench coat made from a glossy, vinyl-like material from LaQuan Smith. The coat featured a classic trench silhouette with a wide lapel, belted waist and flared hem that fell just below the knees.

Meanwhile, Lively wore a head-turning Balmain minidress with a red and blue color scheme. The off-the-shoulder ensemble was adorned with large, three-dimensional red roses along the neckline and hemline.

The upcoming superhero film “Deadpool & Wolverine” is based on Marvel Comics characters. In addition to Ryan Reynolds as Deadpool, the film features Hugh Jackman reprising his role as Wolverine.

The plot centers on Deadpool teaming up with a recovering Wolverine to face a common enemy. The film delves into the dynamic between the two characters, exploring their regrets and quarreling relationship.

The film is directed by Shawn Levy and is set to release in Saudi Arabia on July 25.


Mona Tougaard stars in new Marc Jacobs campaign

Mona Tougaard stars in new Marc Jacobs campaign
Updated 22 July 2024
Follow

Mona Tougaard stars in new Marc Jacobs campaign

Mona Tougaard stars in new Marc Jacobs campaign

DUBAI: Model Mona Tougaard is the face of Marc Jacobs’ Fall 2024 eyewear collection “The Sunglasses.”

The catwalk star, who has Danish, Turkish, Somali and Ethiopian ancestry, took to Instagram to announce the campaign, posting a photo along with a simple heart emoji.

Last month, Berlin-based magazine-turned-fashion label 032c presented its menswear spring/summer 2025 collection at Paris Fashion Week, where Tougaard featured.

She strutted down the runway in a form-fitting suit with a cropped blazer and a blue buttoned-shirt layered underneath. The look was complemented with dark shades and her hair was slicked back in a low bun.

She was not the only regional model on the runway; Tougaard was joined by British-Moroccan model Nora Attal, who wore a sheer, reflective fishnet-like black dress.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Marc Jacobs (@marcjacobs)

The collection, designed by Maria Koch, is titled “Everything Counts” and included outerwear, feminine suiting and versatile denim co-ords suitable for day and night wear.

Collarless 032c jackets featured tonal gothic lettering, while army parkas and deconstructable cargo pants were paired with boxy vinyl tops.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Joerg Koch / 032c (@032c)

Last month, 032c also announced on Instagram that Tougaard had been named the artistic talent director for the collection.

“Tougaard is an inherent member of the 032c universe, who has starred on our magazine covers, our editorials, and our previous FW-24 show. It is an organic progression to involve Tougaard more closely in 032c’s creative processes together with creative director Maria Koch and fashion director Ras Bartram,” the post read.

Tougaard started 2024 with a bang, gracing the runway for Chanel during Paris Haute Couture Week in January. Tougaard wore a black thigh-high coat-style dress with white buttons and a sheer white skirt underneath, teamed with wore white stockings and black heeled sandals.

Tougaard started her modeling career in 2017 after winning the Elite Model Look Denmark competition at the age of 15. Since then, she has become a prominent figure in the fashion industry, known for her work with top designers and luxury brands including Prada, Louis Vuitton, Fendi, Chanel and Valentino.


Squatwolf expands in Saudi Arabia with new warehouse, fitness events

Squatwolf expands in Saudi Arabia with new warehouse, fitness events
Updated 21 July 2024
Follow

Squatwolf expands in Saudi Arabia with new warehouse, fitness events

Squatwolf expands in Saudi Arabia with new warehouse, fitness events
  • UAE brand opens warehouse able to handle 30,000 orders a day
  • Company was founded in 2016 by Anam Khalid and Wajdan Gul

DUBAI: From starting as a passion project to now serving athletes in over 200 countries, Squatwolf, the gym-wear brand co-founded by Anam Khalid and Wajdan Gul, is expanding in Saudi Arabia.

The founders have opened a  warehouse in the Kingdom.

The Saudi Arabia warehouse can process up to 30,000 orders a day and ensures same-day delivery in Riyadh and next-day delivery to major cities, including Jeddah, Dammam, Alkhobar and Makkah. (Supplied)

“We take pride in being the first gym-wear brand in the Kingdom that is supporting Vision 2030, fueling the power of the gym as a playground of self-improvement to all,” Khalid told Arab News recently.

“Our Saudi warehouse is a demonstration to our commitment as a UAE brand to support the region and go all in.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by SQUATWOLF (@squatwolf)

The Saudi Arabia warehouse can process up to 30,000 orders a day and ensures same-day delivery in Riyadh and next-day delivery to major cities, including Jeddah, Dammam, Alkhobar and Makkah, Gul said.

The brand plans to collaborate with retail and gym partners, local ambassadors and organize community events to support their expansion goals.

“We’re here to recognize every gym-goer, regardless of their fitness level,” Khalid said.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by SQUATWOLF (@squatwolf)

Gul confirmed that The Squatwolf Games, a prominent fitness event in Dubai, is set to make its debut in Saudi Arabia.

“Yes, Squatwolf Games is coming to Saudi and coming in big. We’re constantly evolving the games to something bigger and better.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by SQUATWOLF (@squatwolf)

The brand will also participate in the KSA Muscle Show, further engaging with the local fitness community.

The company was founded in 2016 by Khalid and Gul. “It all started when Gul and I realized there wasn’t a gym-wear brand in the region that matched our love for the gym, its community, and the impact it has on all aspects of our life,” Khalid said.

Gul believes the fitness and activewear market in the Kingdom is booming. “With the Saudi 2030 Vision in place, more gyms are opening up every day, fitness is becoming a way of life and staying healthy is on everyone’s radar,” he explained.

“Being the first gym-wear brand in the MENA region, including Saudi Arabia, gives us a competitive advantage to stay one step ahead across insight-driven product performance, local communities and gym-goer demands,” Khalid added.


Adidas faces backlash for dropping Bella Hadid from sneaker campaign

Adidas faces backlash for dropping Bella Hadid from sneaker campaign
Updated 19 July 2024
Follow

Adidas faces backlash for dropping Bella Hadid from sneaker campaign

Adidas faces backlash for dropping Bella Hadid from sneaker campaign
  • Shoes linked to 1972 Munich Games killing of Israeli athletes.

LONDON: Adidas on Friday dropped American model Bella Hadid from an advertising campaign for sneakers that are associated with the 1972 Munich Olympics, following criticism from pro-Israeli groups.

The German sportswear company apologized for the “upset and distress” caused by choosing Hadid, whose father is Palestinian, as the face of its relaunched SL72 sports shoes. The original version of the footwear was created for the 1972 Games, during which 11 Israeli athletes and a German policeman were killed by a Palestinian militant group.

The relaunch of the shoe last week drew criticism from the Israeli government, in a message posted on social media platform X, and several Jewish groups. They questioned the decision by Adidas to select Hadid to advertise a shoe originally associated with an event during which several Israelis were killed.

Adidas said it would “revise” its campaign and added: “We are conscious that connections have been made to tragic historical events, though these are completely unintentional, and we apologize for any upset or distress caused.”

Hadid has repeatedly made public comments critical of the Israeli government and in support of Palestinians over the years. In an Instagram post dated Oct. 23 last year she described the military campaign launched by Israeli authorities following the Oct. 7 attacks as “the most intense bombardment in the history of Gaza,” and lamented the loss of innocent Palestinian lives.

“US White House National Security Council dangerously says Israel ‘owes no one any justification’ and that it will have ‘no red lines.’ Innocent lives should always be justified in the name of humanity,” she added.

“Israel has completely shut off telecommunications and electricity across Gaza. Injured civilians currently can’t call ambulances. Medics are begging reporters to let them know where bombardments are happening, but reporters don’t know either because of the internet outage. The people of Gaza have nowhere to go. Children are dying. Please.”

The decision to drop Hadid from the campaign prompted a wave of support for the model on social media, with figures such as journalists Mehdi Hasan and Candace Owens criticizing Adidas. Some people called for a boycott of the company.
 


What We Are Buying Today: Saudi brand ‘Lora’ skincare product

Photo/Supplied
Photo/Supplied
Updated 19 July 2024
Follow

What We Are Buying Today: Saudi brand ‘Lora’ skincare product

Photo/Supplied
  • The brand’s products are inspired by the 13 regions of the Kingdom, with scents sourced from around the country to reflect Saudi cultural heritage

Lora, a Saudi brand operating under the Ministry of Culture and Al-Balad Development Program, offers a range of natural, handmade soap and skincare products that showcase the rich agricultural heritage of the Kingdom.

All products are crafted using local ingredients from around Saudi Arabia, including olive oil, almond oil, coconut oil, shea butter and glycerin.

Located in the heart of historic Al-Balad, a UNESCO heritage site, Lora blends art, culture and nature. The brand’s products are inspired by the 13 regions of the Kingdom, with scents sourced from around the country to reflect Saudi cultural heritage.

Lora’s product range includes 12 types of natural, handmade soap blocks, as well as body, hair and beard oils, and facial care products infused with fragrances such as kadi, full, Arabian jasmine, Taifi rose, lavender, rosemary and more.

Flora’s signature soaps are not only affordable, but also high quality, gentle on the skin and highly moisturizing. They effectively combat acne and dryness, and enhance skin texture.

For those interested in skincare and soap-making, Lora offers soap-making workshops and classes led by owner Hashim Al-Shawi.

The 90-minute workshop provides theoretical and practical training, with the necessary materials, shapes, molds, natural coloring and fragrances provided. Participants can take home their handmade soap block, perfect for personal use or as a gift.

For those with a basic understanding of soap-making, Lora offers a 10-day informative diploma program to become a certified soap maker.