LONDON: TikTok launched the 2023 #ClimateAction campaign with new initiatives and programming, as part of the ongoing commitment to tackling misinformation and coinciding with the COP28 UN Climate Change Conference.
The platform announced a new $1 million initiative to tackle climate misinformation in support of “Verified for Climate,” a collaborative initiative between the UN and Purpose.
The campaign will bring together a group of “Verified Champions” who will assist TikTok creators in creating educational content to combat false and misleading information about climate change, while also promoting climate action within the TikTok community.
In a statement, Helena Lersch, vice president of public policy for emerging markets and global head of corporate social responsibility, said: “At TikTok, we are continuously finding ways to empower our community with authoritative information on topics that matter to them, including climate literacy.
“Through this new initiative, we’re looking forward to partnering with a team of experts to further inform and inspire our global community, bound by our shared goal of raising awareness around important climate topics and finding sustainable solutions.”
Echoing Lersch’s words, Melissa Fleming, UN under-secretary-general for global communications, highlighted the importance of having accurate, science- based information, especially given the scale and urgency of the climate crisis.
“With creative content that focuses on solutions and inspires action, the ‘Verified Champions’ will help turn the tide on denialism, doomism and delay,” she argued.
As part of the global #ClimateAction campaign this year, TikTok launched “Nature Diaries,” an exclusive video series aimed at promoting climate action and enhancing climate literacy.
Additionally, TikTok LIVE is extending its partnership with Emirates Nature-WWF to spearhead impactful environmental initiatives.
Creators and participants will take part in a “plant a tree” event, dedicated to restoring the terrestrial ecosystem Masfout Village in Ajman, as part of a collaboration between TikTok LIVE and Emirates Nature-WWF.
Coinciding with the COP28 conference, six creators joined non-profit partners to discuss and explore best practices of using authentic sustainability content to drive positive impact.
In April, TikTok collaborated with the UN to introduce a search tool that provides credible information to users searching for climate-related subjects.
TikTok has emerged as a hub for communities worldwide that are affected by climate change, providing them with valuable information and facilitating discussions on crucial climate-related matters and potential solutions.
Similarly, earlier this year, TikTok has launched a mental-health awareness campaign called #aGoodCollective.
The initiative provides themed hashtags, specialized tools, and access to an array of resources to help address common misconceptions about mental well-being and extend support to those seeking help.