Harnessing AI for more Arabic content will be ‘freeing creativity’

Harnessing AI for more Arabic content will be ‘freeing creativity’
Named after the UAE’s highest peak, Jais was developed by Core42 in collaboration with the Mohamed bin Zayed University of Artificial Intelligence and Cerebras Systems. (Core 42/YouTube)
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Updated 26 January 2024
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Harnessing AI for more Arabic content will be ‘freeing creativity’

Harnessing AI for more Arabic content will be ‘freeing creativity’
  • Advertising agency TBWA\RAAD last year partnered with Core42, parent company of Arabic large-language model Jais
  • Developing Jais’ potential in media and marketing industries will not replace humans, says advertising executive

DUBAI: Advertising agency TBWA\RAAD partnered with Core42 last year to harness the potential of Arabic large-language model Jais in the creative sector, a move which could also see greater online content created in the language spoken by millions worldwide.

Named after the UAE’s highest peak, Jais was developed by Core42 in collaboration with the Mohamed bin Zayed University of Artificial Intelligence and Cerebras Systems.

Jais is bilingual, but “it is purpose-built for Arabic,” said Ihsan Anabtawi, executive vice-president and chief commercial officer at Core42.

Although there are over 400 million Arabic speakers around the world, only 1 percent of online content is in Arabic, so “there’s definitely a need to serve the Arabic language but also do it in a bilingual way in order to expand the reach,” Anabtawi told Arab News.

Jais’ capabilities are broad with potential for multiple applications across industries, but it currently specializes in content generation, summarization and translation, he explained.

The first version of the model was trained on 13 billion parameters with the most recent version, introduced in November, being trained on 30 billion.

There was an “element of cultural preservation and amplification” with regard to Jais’ Arabic capabilities, but the company also wanted to broaden its reach to a diverse audience that accurately reflects the demographics of Jais’ birthplace, the UAE, said Anabtawi.

Arabic has multiple nuances with several dialects across the Middle East and North Africa region. Purposefully building Jais for Arabic allowed the company to have “a differentiated approach in terms of quality and content” while its bilingual nature enables the model to have varied applications for both people and businesses.  

Anabtawi believes Jais is equally fluent in both English and Arabic. The latest model showed a 40 to 60 percent increase in Arabic and a 233 percent increase in English when it comes to longer and more detailed answers. In addition, there was a 53 percent improvement in summarization in Arabic and 85 percent in English.

For TBWA, “innovation has been a big part of our narrative for the last several years, and we had been looking at generative AI as part of our creative toolset for quite some time,” said Noah Khan, regional president of Digital & Innovation, CEE, Middle East and Africa at TBWA.

He told Arab News that the partnership with Core42 was “incredibly exciting” for two reasons.

First, the agency was proud of its roots and believes in partnerships, particularly with homegrown companies, and second, it gives TBWA an opportunity to celebrate the Arabic language, which has been a priority for the agency and its chairman Ramzi Raad since its establishment.

The agency has worked with other generative AI platforms in the past but the work “is currently confined to internal use only due to legal and copyright concerns,” Khan said.

He describes the relationship between the two companies as a “two-way partnership.”

Jais will allow the agency to “superpower our creative capabilities, especially with Arabic” as well as enable it to “use these models to train the next generation of Arabic specialists,” Khan explained.

The latter means that the agency will play a role in training and developing Jais’ capabilities to shape it into a more useful tool for the media and creative industries.

He said: “The focus is to start growing this as part of our capabilities as we evolve and transform ourselves; we see this as a means to augmenting ourselves to be bigger, better, and faster.”

Khan and Anabtawi both liken Jais and other generative AI model technologies to the mobile phone or computer where humans learned to work with technology.

While there has been exponential growth and interest in large-language models, spurred on by ChatGPT, companies are still exploring how they can implement these technologies in a responsible way, Anabtawi said.

Individuals can use these models in their current form in multiple ways, but when “applying it to the business context, there’s a lot more that can be done,” he added.

The challenge is multifaceted as companies leverage AI to solve problems across industries, but it also raises the question of the future of the workforce.

Anabtawi said: “How do you prepare the next generation of workers? What jobs does the market need in the future and how do we reskill and upskill?”

Khan said: “There have always been concerns that the technology is going to replace the people, but what normally happens is the technology gives people the ability to do more.

“The speed at which you’re able to adapt and use that technology to the best of your abilities then gets you to stand out from everybody else.”

Anabtawi echoed the sentiment adding that it was not technology that replaced human talent, it was another human who knew how to use that technology.

At TBWA, for example, AI is not going to replace Arabic copywriters, said Khan.

He added: “There are tasks that we could offset to a generative machine that then frees up the time of individuals to focus on other areas that they normally (not) be able to do … so we see this as a way of freeing creativity.”

 

 


Lebanese newspaper introduces ‘AI President’ in effort to break political deadlock

Lebanese newspaper introduces ‘AI President’ in effort to break political deadlock
Updated 13 April 2024
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Lebanese newspaper introduces ‘AI President’ in effort to break political deadlock

Lebanese newspaper introduces ‘AI President’ in effort to break political deadlock
  • Artificial intelligence tool’s ‘deep understanding’ of country equips it to address issues effectively, AnNahar newspaper says
  • Lebanon has been without a president for more than two years

LONDON: A Lebanese newspaper has launched what it claims is the world’s first artificial intelligence tool designed to assume presidential duties for a nation, in an attempt to break the long-standing deadlock over who should assume the country’s presidency.

Arabic-language daily AnNahar said the program, which it has called “AI President,” has been trained on an archive of 90 years of “impartial journalism” from its pages. The program analyzes historical data and current events to provide answers to political, legal, and governmental questions.

With its “deep understanding” of Lebanon’s history, “AI President” aims to provide an “unbiased perspective” on the country’s current challenges.

The launch was announced in a live broadcast by Nayla Tueni, AnNahar’s editor-in-chief, who conducted an interview with the software regarding Lebanon’s current issues and potential solutions to them.

Lebanon is facing a number of long-running socio-economic crises, with over 80 percent of the population now reported to be living in poverty.

The country has been without a president for more than two years, despite 13 unsuccessful attempts by the Lebanese parliament to elect one.

Tueni hopes “AI President” will help break the political stalemate and restore confidence in the system.

“We refuse to sit back and allow things to go on as they have. To not have a president for this long is unacceptable and has impacted the country negatively,” Tueni said. “If the parliament will not do its job to elect a president, then the people will bring Lebanon a president.” 

“AI President” will be accessible through the website OurPresident.ai to answer questions on Lebanese politics.


Republican hardliners blame Biden administration after Huawei unveils laptop with new Intel AI chip

Republican hardliners blame Biden administration after Huawei unveils laptop with new Intel AI chip
Updated 13 April 2024
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Republican hardliners blame Biden administration after Huawei unveils laptop with new Intel AI chip

Republican hardliners blame Biden administration after Huawei unveils laptop with new Intel AI chip
  • A special license issued by the Trump administration has allowed Intel to ship central processors to Huawei for use in laptops since 2020
  • In August, Huawei unveiled a new phone powered by a sophisticated chip manufactured by sanctioned Chinese chipmaker SMIC

WASHINGTON: Republican US lawmakers on Friday criticized the Biden administration after sanctioned Chinese telecoms equipment giant Huawei unveiled a laptop this week powered by an Intel AI chip.

The United States placed Huawei on a trade restriction list in 2019 for violating Iran sanctions, part of a broader effort to hobble Beijing’s technological advances. Placement on the list means the company’s suppliers have to seek a special, difficult-to-obtain license before shipping to it.
One such license, issued by the Trump administration, has allowed Intel to ship central processors to Huawei for use in laptops since 2020. China hard-liners had urged the Biden administration to revoke that license, but many grudgingly accepted that it would expire later this year and not be renewed.
Huawei’s unveiling Thursday of its first AI-enabled laptop, the MateBook X Pro powered by Intel’s new Core Ultra 9 processor, shocked and angered them, because it suggested to them that the Commerce Department had approved shipments of the new chip to Huawei.
“One of the greatest mysteries in Washington, DC is why the Department of Commerce continues to allow US technology to be shipped to Huawei” Republican Congressman Michael Gallagher, who chairs the House of Representatives select committee on China, said in a statement to Reuters.
A source familiar with the matter said the chips were shipped under a preexisting license. They are not covered by recent broad-cased restrictions on AI chip shipments to China, the source and another person said.
The Commerce Department and Intel declined to comment. Huawei did not immediately respond to requests for comment.
The reaction is a sign of growing pressure on the Biden administration to do more to thwart Huawei’s rise, nearly five years after it was added to a trade restriction list.
In August, it shocked the world with a new phone powered by a sophisticated chip manufactured by sanctioned Chinese chipmaker SMIC, becoming a symbol of China’s technological resurgence despite Washington’s ongoing efforts to cripple its capacity to produce advanced semiconductors.
At a Senate subcommittee hearing this week, Kevin Kurland, an export enforcement official, said Washington’s restrictions on Huawei have had a “significant impact” on it access to US technology. He also stressed that the goal was not necessarily to stop Huawei from growing but to keep it from misusing US technology for “malign activities.”
But the remarks did little to stem frustration among Republican China hawks following the news about Huawei’s new laptop.
“These approvals must stop,” Republican congressman Michael McCaul said in a statement to Reuters. “Two years ago, I was told licenses to Huawei would stop. Today, it doesn’t seem as though the policy has changed.”


Three Palestinian journalists injured in Israeli strike on Gaza’s Nuseirat camp

Three Palestinian journalists injured in Israeli strike on Gaza’s Nuseirat camp
Updated 13 April 2024
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Three Palestinian journalists injured in Israeli strike on Gaza’s Nuseirat camp

Three Palestinian journalists injured in Israeli strike on Gaza’s Nuseirat camp
  • The 3 reporters were taken to Shohada Al-Aqsa Hospital in Deir Al-Balah
  • Journalist Sami Shehada lost his leg in the attack

GAZA: Three Palestinian journalists were injured in an Israeli airstrike on the Nuseirat refugee camp in Gaza on Friday.

Sami Shehada and Sami Barhoum were covering the events for the TRT Arabic TV channel, while Ahmad Harb was on duty for Al Arabiya News Channel at the time of the incident.

All three journalists were first taken to Al-Awda Hospital, a small facility in the north of the enclave, but later transferred to Shohada Al-Aqsa Hospital in Deir Al-Balah in the central Gaza Strip.

Shehada lost a leg in the attack, which reportedly directly targeted the media team.

“(We) were in a (relatively) safe spot, wearing our press armor and helmets,” Shehada told Arab News. “Even the car I arrived in was labeled ‘TV,’ and I’m a civilian and a journalist — they targeted us.”

Since Oct. 7, at least 122 journalists have been killed by Israeli strikes, according to UN figures, and many more have been injured.

UN experts said in February that they were “alarmed at the extraordinarily high numbers of journalists and media workers who have been killed, attacked, injured and detained in the Occupied Palestinian Territory, particularly in Gaza, in recent months, blatantly disregarding international law. We condemn all killings, threats and attacks on journalists and call on all parties to the conflict to protect them.”


Media watchdogs urge independent probe into Israeli attack that injured Gaza journalists

Media watchdogs urge independent probe into Israeli attack that injured Gaza journalists
Updated 12 April 2024
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Media watchdogs urge independent probe into Israeli attack that injured Gaza journalists

Media watchdogs urge independent probe into Israeli attack that injured Gaza journalists
  • ‘Assaults on hospitals have further restricted the ability of the press to work safely,’ says NGO official

LONDON: Media watchdogs have called for an independent investigation into an Israeli attack on Al-Aqsa Martyrs Hospital in Gaza that injured eight journalists.

The strike on March 31 also killed four people and injured nine others.

“Israel’s March 31 attack on a hospital compound where journalists were sheltering and working must be independently investigated,” said Committee to Protect Journalists Program Director Carlos Martinez de la Serna in New York City.

With media offices facing widespread destruction in Gaza, journalists in the enclave have increasingly sought refuge in hospitals.

However, attacks on Al-Aqsa Martyrs Hospital and the March 18 assault on Al-Shifa Hospital, where journalists were arrested and faced violence, have rendered even hospitals unsafe for press personnel.

“Assaults on hospitals have further restricted the ability of the press to work safely,” added de la Serna.

Reports show that on March 31, an Israeli drone strike hit a tent encampment outside Al-Aqsa Martyrs Hospital in Deir Al-Balah, central Gaza, near a tent provided by the Turkish Anadolu news agency, where journalists had sought refuge.

The attack targeted a command center belonging to Palestinian Islamic Jihad, resulting in the deaths of four militants and injuries to 17 other people, including eight journalists, according to multiple media outlets and the Palestinian press freedom group MADA.

Items including cameras, laptops and mobile phones belonging to journalists were also destroyed in the strike.

The Palestinian Journalists’ Syndicate in central Gaza has warned of deteriorating conditions for journalists in the enclave, leading many to seek refuge and access to electricity in hospitals in order to file stories.

But recent attacks have eroded confidence in the safety of hospitals across Gaza.

During the Israeli operation in Al-Shifa Hospital on March 18, Al Jazeera Arabic reporter Ismail Al-Ghoul was detained for almost 12 hours alongside several other journalists.

Witnesses reported that soldiers assaulted the group of journalists, destroyed their tent, and damaged equipment and press vehicles.

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Mali’s junta bans the media from reporting on political activities in a deepening crackdown

Mali’s junta bans the media from reporting on political activities in a deepening crackdown
Updated 12 April 2024
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Mali’s junta bans the media from reporting on political activities in a deepening crackdown

Mali’s junta bans the media from reporting on political activities in a deepening crackdown
  • Maison de le Press, an umbrella organization of journalists in Mali, said it rejects the order and called on media to continue with their work
  • Col. Assimi Goita, who took charge after a second coup in 2021, has failed in his promised to return the country to democracy in early 2024

BAMAKO, Mali: In a deepening crackdown, Mali’s ruling junta on Thursday banned the media from reporting on activities of political parties and associations, a day after suspending all political activities in the country until further notice.

The order, issued by Mali’s high authority for communication, was distributed on social media. The notice said it applied to all forms of the media, including television, radio, online and print newspapers.
Mali has experienced two coups since 2020, leading a wave of political instability that has swept across West and Central Africa in recent years. Along with its political troubles, the country is also in the grip of a worsening insurgency by militants linked to Al-Qaeda and the Daesh group.
The scope of the ban — or how it would be applied in practice — was not immediately clear. It was also not known if journalists would still be allowed to report on issues such as the economy, which are closely tied to politics and who would monitor their work.
The umbrella organization that represents journalists in Mali responded with an unusually stern rebuttal.
The group, known as Maison de le Press, or Press House, said it rejects the order and called on journalists to continue to report on politics in Mali. It also urged them to “stand tall, remain unified and to mobilize to defend the right of citizens to have access to information.”
Mali’s national commission for human rights also expressed regret and profound concern over the decision in a statement published late Thursday. It warned the junta the decision could prove harmful.
“Instead of calming the social climate, these restrictions on fundamental rights and freedoms could potentially stir up trouble and tension, which the country does not need,” it said.
The clampdown on the media followed a similar action on Wednesday, when the junta ordered the suspension of all activities by political parties until further notice, citing a a need to preserve public order. The news was broadcast on state television as the population was celebrating Eid Al-Fitr, the holiday marking the end of the holy month of Ramadan during which observant Muslims fast from dawn till dusk.
Analysts said the move was likely a backlash against political figures, civil society and students who have expressed frustration with the junta’s failure to return the country to democratic rule as promised.
“Recent weeks saw mounting pressure by political parties and figures,” Rida Lyammouri of the Policy Center for the New South, a Morocco-based think tank, told The Associated Press. “For the first time, the public and politicians have publicly criticized junta leaders and accused them of a lack of seriousness.”
Col. Assimi Goita, who took charge after a second coup in 2021, promised to return the country to democracy in early 2024. But in September, the junta canceled elections scheduled for February 2024 indefinitely, citing the need for further technical preparations.
The junta has vowed to end the insurgency that emerged in 2012 after deposing the elected government. It cut military ties with France amid growing frustration with the lack of progress after a decade of assistance, and turned to Russian contractors, mercenaries from the Wagner group, for security support instead. But analysts say the violence has only grown worse.
The United States said it was “deeply concerned” by the ban on political activities. “Freedom of expression and freedom of association are critical to an open society,” State Department spokesman Matthew Miller told reporters in Washington.