Award-winning advertising and marketing agency XELEMENT has named Diogo Borges as its executive creative director.
This addition comes at a pivotal moment, following the agency’s latest success in adding another accolade to its track record — striking gold at the MENA Effie Awards. With over 22 years of creative experience, Borges’s journey is also marked by a suite of awards that include Cannes, D&AD, One Show, and Clio.
XELEMENT CEO Amro Aboonoq said: “Diogo’s arrival at XELEMENT is a humble yet powerful stride toward enhancing the success stories we create. It’s about bringing a new dimension to our already strong team. His global perspective, paired with our proven track record, paves the way for what we can dream and achieve next.”
As a full-service advertising agency, XELEMENT has always believed in the power of quiet strength and the impact of well-crafted strategies. The agency’s comprehensive services — spanning creative endeavors, strategic marketing, and branding, to media buying and consultancy — are a testament to its ability to deliver results that resonate.
“With Borges now part of our team, we’re not just looking to maintain our standards; we’re aiming to surpass them. His international experience, combined with our deep understanding of the local market, sets the stage for XELEMENT to craft even more impactful success stories,” a statement said.
“Our recent award win was a significant milestone, but with Diogo Borges on board, we stand at the threshold of an exciting new era. At XELEMENT, we don’t just seek success; we define it, always remembering that true strength lies in humility and the relentless pursuit of excellence. Together, we’re turning visions into realities, crafting powerful narratives that leave a lasting impact.”
