Saudi Arabia further empowers tourism authority to help sector grow

Saudi Arabia further empowers tourism authority to help sector grow
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The Saudi Tourism Authority is now mandated to undertake all measures essential for realizing its objectives, including formulating plans and policies for tourism marketing within the King- dom, domestically and internationally. (Reuters/File)
Saudi Arabia further empowers tourism authority to help sector grow
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Among the key commitments is the collaboration with government bodies in the tourism sector to establish marketing offices for traveler destinations and oversee the strategies of these offices. Shutterstock
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Updated 26 February 2024
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Saudi Arabia further empowers tourism authority to help sector grow

Saudi Arabia further empowers tourism authority to help sector grow
  • New regulations approved for establishment of marketing offices to promote KSA globally

RIYADH: The Saudi Cabinet recently approved regulations for the country’s tourism authority that will give a fresh impetus to the sector and contribute to its overall growth.

The Cabinet, chaired by King Salman, approved 24 regulations concerning the Saudi Tourism Authority with a focus on global promotion, international and regional collaboration and tourists targets.

The regulations will help the authority achieve tourism targets in line with Vision 2030 and empower the body to play a pivotal role in promoting the Kingdom as a tourist destination locally, regionally, and globally.

One of the approved regulations enables the tourism authority to establish marketing offices both domestically and internationally. The objective is to boost visitor arrivals and realize the vision of positioning the Kingdom as a top-tier tourist destination, according to Umm Al-Qura, the country’s official gazette.

Tourism Minister Ahmed Al-Khateeb, who is also chairman of the STA, highlighted that the Cabinet’s approval of the authority’s regulations underscores the government’s commitment to supporting the tourism sector in achieving its objectives aligned with Vision 2030.

HIGHLIGHTS

• The regulations will help the authority achieve tourism target in line with Vision 2030 and empower the body to play a pivotal role in promoting the Kingdom as a tourist destination locally, regionally, and globally.

• One of the approved regulations enables the tourism authority to establish marketing offices both domestically and internationally.

• The objective is to boost visitor arrivals and realize the vision of positioning the Kingdom as a top-tier tourist destination.

Among the key objectives is the collaboration with government bodies in the tourism sector to establish marketing offices for traveler destinations and oversee the strategies of these offices. Additionally, the regulations include setting visitation targets and allocating funds in a manner that enhances the involvement of the private sector in this endeavor.

As per the new regulation, the tourism authority is now mandated to undertake all measures essential for realizing its objectives, including formulating comprehensive plans and policies for tourism marketing within the Kingdom, domestically and internationally. 

Additionally, the regulation emphasizes the promotion and enhancement of destinations in collaboration with the Ministry of Tourism, as well as the support and marketing of activities and events organized by governmental bodies and the private sector.

Moreover, the authority is required to establish and maintain an up-to-date database encompassing all sites, tourist destinations, resorts, and services in collaboration with pertinent authorities. 

Moreover, it is tasked with conducting activities associated with promoting Umrah packages, which includes overseeing the development and management of any designated platform in coordination with relevant agencies. 

Additionally, the authority is mandated to assess visitor experiences, devise essential standards, tools, and mechanisms, identify tourist priorities and challenges, and subsequently share the findings and performance reports with the ministry.

The Umm Al-Qura statement added that the body should propose the necessary designs, policies, and procedures to prepare the development of tourist sites and destinations that need rehabilitation or modernization and submit them to the Ministry of Tourism, in addition to working with distinguished local and international companies and institutions, to provide products and tools with professional content, and to benefit from its expertise in tourism marketing in the Kingdom.

The source further stated that the STA is required to conduct marketing campaigns domestically and internationally to promote travel sites and products. This includes developing trademarks, registering them, and securing any intellectual property rights associated with tourism marketing under the authority’s name. The source emphasized that the body should also undertake any necessary actions related to these tasks and leverage them in accordance with pertinent rules.

The new regulation assigns the authority to develop and execute media plans to promote tourism domestically and globally. This includes organizing forums, conferences, and local and global exhibitions. 

Additionally, the body will offer administrative and technical support to tourism product owners, facilitate small and medium enterprises, and implement training programs to enhance marketing efficiency.

Furthermore, with an independent annual budget, the STA is responsible for overseeing promotional campaigns, proposing investment opportunities, and coordinating with relevant entities to enhance the travel experience. It will also collaborate with the Ministry of Tourism, government bodies, and the private sector to formulate marketing policies and ensure alignment with the national tourism strategy.


Zain KSA introduces first 100% Saudi-made fleet tracking solution for businesses 

Zain KSA introduces first 100% Saudi-made fleet tracking solution for businesses 
Updated 17 April 2024
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Zain KSA introduces first 100% Saudi-made fleet tracking solution for businesses 

Zain KSA introduces first 100% Saudi-made fleet tracking solution for businesses 

RIYADH: Saudi telecom provider Zain KSA has become the first operator in the Kingdom to offer a 100 percent domestically-made fleet tracking system for businesses.   

The new system is expected to empower businesses in Saudi Arabia to make informed decisions through comprehensive reports generated from precise data collection. 

The launch of the system, entirely made in the Kingdom for the business sector, integrates cutting-edge tracking devices that are locally designed, manufactured, and assembled under the country’s “Saudi Made” program, the company said in a statement. 

The telecom company further explained that the monitoring solution is a comprehensive cloud-based platform, providing businesses of all sizes with tools to optimize logistics operations, enhance travel routes, and minimize fuel consumption. This, in turn, reduces carbon emissions, preserves the environment, and fosters sustainability. 


Saudi Arabia and Spain strengthen collaboration in urban infrastructure and renewable energy sector

Saudi Arabia and Spain strengthen collaboration in urban infrastructure and renewable energy sector
Updated 17 April 2024
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Saudi Arabia and Spain strengthen collaboration in urban infrastructure and renewable energy sector

Saudi Arabia and Spain strengthen collaboration in urban infrastructure and renewable energy sector

RIYADH: Saudi-Spanish collaboration is set to flourish in the fields of urban infrastructure development, renewable energy, and engineering technology after a high-level meeting in Madrid. 

During a three-day visit from April 15-17, Saudi Arabia’s Minister of Municipal, Rural Affairs, and Housing, Majed Al-Hogail, met with executives from leading Spanish companies to explore collaboration opportunities. 

The tour is part of the Kingdom’s broader initiative to foster international partnerships that enhance its urban and infrastructure capabilities, the Saudi Press Agency reported.   

Al-Hogail’s engagements included a discussion with Pablo Bueno, CEO of TYPSA, focusing on potential collaboration in the fields of infrastructure solutions, energy efficiency, and sustainable urban development.   

They discussed activating a circular economy in buildings and infrastructure and creating new asset management platforms and engineering value solutions.  

Additionally, the minister met with José Vicente, CEO of Indra, one of the leading engineering technology and consulting firms, to discuss digital transformation in municipal services.   

This collaboration aims to enhance the quality of services provided to Saudi citizens and residents and foster innovation.  


New air route strengthening Saudi-China connectivity has inaugural flight

New air route strengthening Saudi-China connectivity has inaugural flight
Updated 23 min 30 sec ago
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New air route strengthening Saudi-China connectivity has inaugural flight

New air route strengthening Saudi-China connectivity has inaugural flight

RIYADH: With the inaugural flight of China Southern Airlines landing in Riyadh on April 16, Saudi Arabia and Beijing are further enhancing air connectivity.

The Chinese airplane arrived at the King Khalid International Airport at night, carrying approximately 247 passengers, achieving a load factor of 86 percent, according to Al-Ekhbariya Channel.

The Saudi General Authority of Civil Aviation previously announced the licensing of China Southern Airlines to conduct regular weekly passenger and freight flights from Beijing, Guangzhou, and Shenzhen to Riyadh during the summer season of 2024.

This includes four passenger and commercial flights and three cargo flights commencing on April 16.

Ayman Aboabah, CEO of Riyadh Airport Co., informed the media channel that depending on peak seasons, the new route could achieve a utilization rate of up to 90 percent. He emphasized that this reflects substantial demand for the updated passage.

Aboabah also said that another station is scheduled to be operational by June and that plans are in place to attract three to four additional carriers in the coming year.

The CEO added: “We are truly very proud to inaugurate the return of the first Chinese carrier to the Kingdom, operating two weekly flights, transporting 1,140 passengers between Saudi Arabia and China. In fact, this marks the beginning of a series of carriers we are collaborating with under the Air Connectivity Program and with Chinese carriers.” 

In February, top officials from both countries convened for a high-level meeting in Beijing, focusing on investment opportunities, technology transfer, and enhancing economic cooperation. 

The Saudi delegation, led by Abdulaziz Al-Duailej, president of GACA, visited the Asian country to convene a joint round table meeting, exploring cooperation in connectivity and discussing partnership aspects across various areas. 

During the visit, the Kingdom’s representatives emphasized the substantial investments in the sector and reiterated Saudi Arabia’s openness to further opportunities.  

This aligns with GACA’s goal of modernizing the airport system and supports the Kingdom’s tourism sector target of attracting 150 million visitors by 2030. 

In August 2023, the Kingdom’s flag carrier, Saudia, launched its first direct flight between Jeddah’s King Abdulaziz International Airport and Beijing Daxing International Airport.

That move was in line with the Saudi Aviation Strategy, which recognizes the need to increase air connectivity with key markets such as China while accommodating increasing demand from international tourists seeking to discover the Kingdom. 

Before the Jeddah—Beijing route was launched, passengers visiting China from Saudi Arabia could only visit the southern city of Guangzhou.  

Saudia announced at that time that it would operate two flights from Jeddah to the Chinese capital every Monday and Friday, adding that passengers from Riyadh could also travel directly to Beijing every Sunday and Wednesday. 


Turkiye will take steps to strengthen economic program, Erdogan says 

Turkiye will take steps to strengthen economic program, Erdogan says 
Updated 17 April 2024
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Turkiye will take steps to strengthen economic program, Erdogan says 

Turkiye will take steps to strengthen economic program, Erdogan says 

ANKARA: Turkiye will take steps to strengthen its medium-term economic program and the three main priorities are to increase public savings, prioritize investments and accelerate structural reforms, President Tayyip Erdogan said. 

Speaking on Tuesday evening after a cabinet meeting, Erdogan said his economic team had made preparations for such steps to strengthen the program, MTP, and, “hopefully we will share them with the public very soon.” 

“We have three main priorities in strengthening the MTP. These are to increase public sector savings, prioritize investments, and accelerate structural reforms.” 

Speaking to reporters after the cabinet meeting, Vice President Cevdet Yilmaz said both the finance ministry and the budget authority were carrying out studies on public sector savings, with more than 15 articles being worked upon. 

“We mean not only reducing expenditures, but making existing expenditures more efficient, prioritizing them, and making them contribute more to the economy’s competitiveness, efficiency and social welfare,” state broadcaster TRT reported him as saying. 

Erdogan also said on Tuesday evening that economic growth will approach 4 percent this year with a positive impact from exports, and forecast that the current account deficit will be 2.5 percent of gross domestic product at the end of the year. 

Official data on Wednesday showed that Turkiye’s current account deficit stood at $3.265 billion in February, less than a Reuters forecast for a deficit of $3.7 billion. 

Central Bank Governor Fatih Karahan told a panel in Washington on Tuesday that Turkiye is on track to reach its 36 percent inflation target by the end of the year after peaking at around 75 percent in the coming months. 


Saudi Arabia launches new program to boost wheat, barley productivity 

Saudi Arabia launches new program to boost wheat, barley productivity 
Updated 13 min 58 sec ago
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Saudi Arabia launches new program to boost wheat, barley productivity 

Saudi Arabia launches new program to boost wheat, barley productivity 

RIYADH: Saudi Arabia’s wheat and barley production is set to strengthen, thanks to a new program aimed at inventorying 903 plant genetic resources from fruit trees.    

The process of PGR entails collecting and documenting the genetic material of plants valuable for both present and future generations.   

It is integral to agro-biodiversity, covering crops, livestock, and related species, and serves as the cornerstone of food, agriculture, and nutritional security.    

Launched by the Kingdom’s Ministry of Environment, Water and Agriculture, the implementation of the new program is based on three axes, according to a statement.  

The first includes inventory, purification, and evaluation of local varieties, while the second entails cooperation with international bodies. Meanwhile, the third axis includes implementing a regional breeding program.  

This move falls in line with the ministry’s vision to achieve sustainability of the environment and natural resources, ensuring water security, contributing to food protection, and improving the quality of life in the Kingdom. 

Moreover, the commencement of the program involved the application to register five varieties of soft bread wheat and durum pasta wheat, including three local varieties and two new ones to the Kingdom. 

Additionally, the program encompassed the identification of 52 promising strains of soft wheat and 45 promising strains of durum wheat, which are currently in the final evaluation stages for this season. The ministry anticipates that a significant number of these strains will be selected and registered next year. 

Furthermore, a total of 215 genetic resources of field crops and 17 genetic resources of vegetable crops were also identified. 

In addition, the Seed and Seedling Center disclosed that out of the 903 plant genetic resources, 159 are located in Jazan, 252 in Al-Baha, and 130 in Asir. Moreover, 247 resources are found in Eastern Province, 50 in Riyadh, and 65 in Medinah. 

This underscores the comprehensive genetic fingerprinting being conducted for all genetic resources in the Kingdom, including wheat, barley, coffee, sesame, and others.  

This will help to identify similarities and differences between samples of a single variety at the molecular level, document genetically distinct samples, standardize the name of the local variety, and publish the outputs in international offices. 

The ministry also disclosed the establishment of a database of genetic resources from field and horticultural crops, which includes all associated data and characteristics.