BenQ has launched a program of change for the company’s Middle East operation. Building on its successes locally, BenQ is undergoing significant expansion to cater for an expected increase in its Middle East customer base.
Across the region, a concerted recruitment program has boosted the company’s total Middle East work force by more than a third. The additions to Ben Q’s regional team are intended to support a demanding campaign of business development being mounted in both new and established markets. Immediately, BenQ has increased its presence in Iran and Turkey. The company has also announced the relocation of its Dubai regional headquarters from Jebel Ali to the center of Dubai.
“Growth rates are a reliable indication of the success, or otherwise, of businesses operating in challenging markets such as the Middle East,” said Robert Dung, MD, BenQ Middle East. “We have enjoyed immense recognition and sales success in the GCC countries. We take a strategic approach to all of our decisions, and exhaustive market research shows that the potential rewards for investment in Iran and Turkey are considerable. That is why we are deepening our participation in those markets.”
