Lulu’s highly anticipated loyalty program, “Happiness,” was launched on the occasion. This program rewards LuLu’s customers by allowing them to earn points on all purchases made at the hypermarket.
Retail major LuLu Group further expanded its presence in the Kingdom by unveiling its latest destination at Laban Square, Dhahrat Laban, Riyadh.
Hassan Muejab Al-Huwaizi, chairman of the Federation of Saudi Chambers, and Mohammed Abdulrahman Aba Hussain, deputy of integrated investors services — Ministry of Investment, officially inaugurated LuLu’s 61st Saudi hypermarket in the presence of Yusuff Ali M.A., chairman and managing director of LuLu Group, and other dignitaries. These included Ashraf Ali M.A., executive director, LuLu Group; Shehim Mohammed, director of LuLu Group Saudi Arabia; Hatim Mustansir, contractor, regional director — central province; and other officials.
The hypermarket, spread over 69,000 square feet in the popular Laban Square, features all the favorite shopping amenities that have made LuLu the fastest-growing retail chain across the Kingdom. It is a well-stocked supermarket with the choicest selection of ingredients from across the world, fresh food in the Hot Foods section, bakery items, electronics, household goods, and much more.
Ali said: “LuLu Group is delighted to add yet another landmark to the landscape of the beautiful city of Riyadh and this opening aligns with the group’s commitment to continuing expansion and reaffirms our confidence in the progress of Saudi Arabia.”
“As part of the expansion plan, our aim is to have 100 hypermarkets in the next two to three years and we are on track to open around 10 new hypermarkets by this year, including in the holy cities of Makkah and Madinah. We are proud to be part of Saudi Arabia’s overall development and will continue to support sustainable development strategies, thanks to the Kingdom’s wise leadership,” added Ali.
“We have also focused on promoting and providing local employment opportunities, which have been critical to our success, through a structured recruitment process that aims to provide necessary training and skill enhancement opportunities to the local workforce.
“At present, we employ over 4,000 Saudi nationals in all the hypermarkets across the country in various positions, out of which 1,500 are women. Our aim is to encourage more youth to join our workforce, thereby ensuring greater economic participation.”
Al-Huwaizi and Ali also launched Lulu’s highly anticipated loyalty program, “Happiness.” This program rewards LuLu’s customers by allowing them to earn points on all purchases made at the hypermarket. Participants in the “Happiness” program will enjoy exclusive offers and the opportunity to earn cash back points in specific categories.
The program also provides additional benefits such as the doubling of points, enabling customers to accumulate rewards more quickly. The loyalty program is now open for registration.
