Al-Taj Launches Ramadan Campaign

JEDDAH, 31 October 2004 — Al-Taj’s Ramadan campaign is currently going on, with its offer of Al-Taj cream.

“Al-Taj food products are healthy,” Mutawakil Katan, its marketing manager, told a press conference. University professors and doctors were among those present at the meeting.

The meeting discussed the use of dates with Al-Taj cream. Company executives also mentioned that the Al-Taj cream’s calories are less than those of cheese.

“It’s the Arab tradition to eat dates in the fasting month. Eating dates with a touch of Al-Taj cream adds a nice flavor to it,” Katan said.

“The campaign is aimed at encouraging people to use Al-Taj cream with dates,” Katan said.