DUBAI: US Palestinian beauty entrepreneurs Simi and Haze Khadra, the twin founders of SimiHaze Beauty, are stepping up to support those in need in their Los Angeles community.
This week, the duo announced that 100 percent of all sales generated through their beauty brand will be donated to aid displaced Black and Latino families affected by the recent LA fires.
The contributions will be directed to individual GoFundMe campaigns for families who have lost their homes or been displaced.
In a heartfelt message shared on Instagram, Simi and Haze highlighted the significance of their connection to Los Angeles, a city they have called “home for the past 14 years.” “Our community means everything to us,” they expressed, emphasizing their commitment to giving back during challenging times.
Their efforts mirror the actions of other public figures, such as The Weeknd, who recently pledged $1 million to support firefighters and residents affected by the wildfires.
In light of the disaster, the singer, born Abel Tesfaye, also postponed a concert at the Rose Bowl as well as the release of his upcoming album.
“Out of respect and concern for the people of Los Angeles County, I am canceling the Rose Bowl concert originally scheduled for January 25th,” he wrote on social media. “My focus remains on supporting the recovery of these communities and aiding its incredible people as they rebuild.”
For Simi and Haze, this initiative reflects the values their beauty brand has embodied since its launch in 2021. Known for their bold and innovative stick-on makeup designs — such as chrome wings and holographic cat-eyes — SimiHaze Beauty quickly gained attention for making statement looks effortless.
The brand later expanded its offerings to include a wider range of products, from lipsticks and bronzing powders to mascaras.
In 2024, they expanded their brand to the Middle East, describing the experience to Arab News as “so surreal.”
“The market has been such a huge goal of ours since we started because we grew up here,” Simi said in a previous interview. “We’re so happy that our products are finally accessible to our amazing followers here.”