Dubai announces $1M global AI film award with Google

Dubai announces $1M global AI film award with Google
Held under the theme “Content for Good,” the 1 Billion Followers Summit brings together top content creators, leading tech firms, industry experts, and entrepreneurs to foster global networking. (Supplied)
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Updated 28 August 2025
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Dubai announces $1M global AI film award with Google

Dubai announces $1M global AI film award with Google
  • Contest aims to highlight the potential of AI in filmmaking, with creativity, realism, and storytelling among the core judging criteria
  • Entries will be evaluated on the storytelling quality, creative use of AI, technical execution, and the film’s ability to deliver a humanitarian message

DUBAI: Dubai has announced a $1 million award for short films generated entirely by artificial intelligence in collaboration with Google’s Gemini as part of the 1 Billion Followers Summit.

The winning short film will take home the grand prize, while the top 10 competing films will be screened during the fourth edition of the summit, set to take place in Dubai from Jan. 9 to 11, 2026.

In a statement on Wednesday, the UAE Media Government Office, which organizes the event, said the contest aims to highlight the potential of AI in filmmaking, with creativity, realism, and storytelling among the core judging criteria.

Submitted entries must be fully generated using AI tools, and will be evaluated on the quality of storytelling, creative use of AI, technical execution, and the film’s ability to deliver a humanitarian message.

Further details about the competition will be announced next month, the office added.

“The Summit aims to support and encourage the production of purposeful films using diverse AI tools, raise awareness of the humanitarian messages such films should convey, and enhance creative capabilities, aesthetic vision, and advanced skills in integrating AI into film production,” the office said in a statement.

Organizers added that competition will focus on short films, given their powerful ability to deliver impactful messages to audiences.

UAE Minister of Cabinet Affairs Mohammad Al-Gergawi said the summit is part of the country’s efforts to help drive the “content economy.”

He added: “The content economy is an economic power with limitless horizons. Today, the UAE is not only keeping pace with its developments but is also leading and charting new directions within that economy.”

As part of this, the UAE also allocated $13.6 million to fund creative projects by content creators. It will provide grants for projects with global cultural and economic impact and back joint ventures to establish companies led by content creators or creative tech developers. 

An additional $13.6 million has been dedicated to help startups and content creators pitch their ideas to top investors and companies, who will sponsor and invest in the most promising proposals.

Held under the theme “Content for Good,” the summit brings together top content creators, leading tech firms, industry experts, and entrepreneurs to foster global networking and empower creators with a supportive environment to scale and thrive internationally. The upcoming edition will feature 400 speakers with a combined following of over 3 billion followers.


YouTube to roll out AI video generation model Veo 3 on Shorts in MENA

YouTube to roll out AI video generation model Veo 3 on Shorts in MENA
Updated 07 November 2025
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YouTube to roll out AI video generation model Veo 3 on Shorts in MENA

YouTube to roll out AI video generation model Veo 3 on Shorts in MENA
  • Veo 3 on Shorts can create high-definition videos in English, but platform said it is looking to expand to more languages and creators
  • According to YouTube’s own figures, 61 percent of Saudi YouTube Shorts users reported that they do not use Instagram Reels

LONDON: YouTube announced on Thursday that it will begin rolling out Veo 3, Google’s most advanced AI video generation model, on YouTube Shorts — free of charge to selected countries in the MENA region — over the coming weeks.

The announcement came during YouTube’s flagship advertiser event, Brandcast, marking the platform’s renewed push into AI as it seeks to solidify its regional presence against competitors TikTok and Meta’s Instagram.

“YouTube has been the launchpad for the creator economy across MENA for over a decade,” said Tarek Amin, YouTube’s regional director for the Middle East, Turkiye & Africa.

“By combining the authentic trust of our creators with powerful AI models like Veo 3, we are offering brands in the region an unmatched ability to drive culture and commerce with audiences they can’t find anywhere else,” he said.

YouTube marked its 20th anniversary since the upload of the historic video, “Me at the zoo,” on April 23, 2005, and has been operating in MENA for more than a decade.

The platform boasts high penetration rates — 94 percent in the UAE and 89 percent in Saudi Arabia — making it the dominant video-sharing platform in the region.

According to YouTube’s data, which it described as “significant and unique,” 61 percent of Saudi YouTube Shorts users and 54 percent of UAE users reported that they do not use Instagram Reels.

YouTube reiterated its commitment to regional growth, stating that the introduction of new features reflects its dedication to creators in MENA.

Among these is Veo 3 on Shorts, which can create high-definition videos. Initially, it will be English-first but plans exist to expand to more languages and creators in the future.

The Google-owned platform also plans to broaden the reach of its auto-dubbing feature, currently available to about 51,000 Egyptian creators translating Egyptian Arabic to English — an AI-powered translation tool enabling creators to reach global audiences.

Additionally, YouTube will launch its “Creator Partnerships Hub and Open Call” in 2026 across MENA to help brands streamline collaborations with creators and identify the best fit for their campaigns.

Key consumer trends were also highlighted, including a notable shift in viewer behavior.

A Kantar survey revealed that viewers in Saudi Arabia and the UAE rank YouTube as their top platform for researching, vetting or making decisions about brands, products or services — outperforming Facebook, Instagram, TikTok, X (Twitter) and Snapchat.

Sixty percent of surveyed Gen Z viewers in Saudi Arabia and the UAE indicated that they prefer watching video product reviews over reading written content or listening to audio reviews.

“We’re building the future of streaming, commerce and entertainment on YouTube,” Amin said. “MENA is a global force in content creation, and we are just getting started.”