DUBAI: What began as a side passion for UAE-based graphic designer Reema Al-Banna has grown into one of the region’s most distinctive fashion houses, recently shown off by global style icon Bella Hadid.
Founded in 2010, Reemami is an independent fashion label known for its bold cuts, experimental silhouettes, and intricate textile storytelling rooted in Palestinian heritage and culture.
Al-Banna started her career in an advertising agency in Dubai but felt it was not giving her the freedom of expression she was looking for.
“In 2010, I applied for a fashion competition hosted by Sauce Boutique, where my collection was noticed and encouraged. They pushed me to start my own line, and that’s how Reemami was born,” she told Arab News.
Fast-forward to the summer of 2025 and supermodel Bella Hadid was spotted wearing a Reemami denim jacket.
“I still remember scrolling through Instagram and spotting just the corner of a denim shade in her story that looked so familiar.
“At first, I thought, that looks like Reemami … but could it really be? Then the photos came out and there it was, our jacket. That moment was so surreal and beautiful,” she said.
“The vision I once doubted was celebrated and admired by one of the most influential voices in fashion. Bella isn’t just a trendsetter, she’s a mover and shaker of the industry, someone whose choices matter,” added Al-Banna.
Al-Banna said the region is flourishing and designers are given support and platforms to share their art with the world.
“Regional designers today are really pushing boundaries, creating work with quality that competes internationally, while keeping our own unique flair.
And it’s not just here in the UAE — there’s been incredible support and energy across Saudi Arabia, Qatar, Lebanon, and Egypt. It’s been so lovely to watch and be part of this growth,” she added.
Al-Banna prides herself on using “conscious environmental” practices when producing her garments.
“I don’t mass produce or follow the rigid four-seasons-a-year model. Almost everything on my website is available through pre-order, and I only produce what’s ordered,” she explained.
“I also work with deadstock fabrics from local suppliers and collaborate closely with factories in the UAE,” said Al-Banna.
