DUBAI, 9 June 2006 — Panasonic announced the launch of its brand new lineup of VIERA televisions yesterday at a press conference held at the Emirates Towers’ Hotel as it looks to capitalize on the rapidly growing demand for plasma technology in large screen sizes of flat panel TVs. The new VIERA lineup hosts some of the most advanced technology as Panasonic offers unsurpassed large screen viewing for sports fans looking for truly immersive action and movie buffs craving a high impact experience.
“The Panasonic brand is gearing up to grab up to 40 percent of the world’s plasma screen market, which is expected to grow 200 percent from current figures to touch 10 million by the end of 2006, and hit 25 million by 2010.” said Shimpei Tsujigami, product manager, Panasonic Marketing Middle East. “Our Middle East market share is approximately 20 percent”, he added.
The new lineup VIERA plasma TVs highlights unique characteristics of plasma technology such as excellent handling of fast-paced movement, dynamic contrast, bright crisp images and natural colors. Panasonic’s own Real Black Drive System provides 10,000:1 contrast ratio in dark areas, achieving exceptionally deep and rich blacks with superb depth.
“Panasonic has complemented its existing 65-inch model by launching its new 50 inch flagship model along with the 42 inch and 37 inch in the Plasma TV range, all geared toward maximum utilization of upcoming technology. In response to rising market demand, Panasonic has also tailored its VIERA lineup to include high quality Liquid Crystal Display (LCD) range for the enjoyment of TV in smaller screen sizes. The new models offering 32, 26 and 23-inch displays carry the HD (High Definition) ready label in readiness for the new paradigm of HDTV. The new VIERA range offers enhanced VREAL technology to optimize visuals,” Tsujigami added.
“All models in the newly introduced VIERA family host world-first ‘Viera-Link’ control that combines HDMI technology with Panasonic’s Digital Control Solution to allow multiple devices such as DVD Recorders, Home Theatre Systems and televisions to be operated seamlessly via a single remote control,” he added.