RIYADH, 9 March 2007 — Suzuki Saudia, the sole distributor of Suzuki motor vehicles in the Kingdom, will open four new distribution branches this year as it recorded a 29 percent rise in sales of sedan passenger cars, Ahmed Al-Shamaile, Suzuki sales manager, said.
“We are also planning to inaugurate four more branches in 2007 to expand our distributive network” Shamaile revealed. “Suzuki Saudia will also introduce a new Suzuki SX4 in addition to a new version of the highly popular XL7 to further cement the model’s market reach,” he said.
He noted that the planned expansion is a result of robust sales, with its 4x4 range posting a 25 percent increase and a 50 percent rise in heavy vehicle sales.
“We are delighted at the significant rise in sales and market share in spite of an increasingly competitive automotive industry. Suzuki’s vehicles, particularly the Grand Vitara and Swift brands, have established a strong reputation for reliability and cost-effective performance, thereby driving up consumer acceptance of Suzuki as a dominant market player,” he noted.
In addition, Suzuki Saudia is concentrating on offering the newest automobile models for various consumer sectors. Suzuki Saudia is looking to build on its 2006 success through robust performance, new initiatives in client servicing and the timely introduction of new models, and predicts small passenger cars to rise by 67 percent in 2007.
“Family vehicles in particular are witnessing high demand due to Suzuki’s combination of elegant design, advanced functionality, convenient pricing, high performance and endurance capabilities,” Shamaile said, adding the company is offering several new plans and incentives to customers for retail and bulk sales during the current year.
