Abdullah Said Bugshan and Bros. has launched a new “Juicy Couture” perfume for women. “It is a perfume in which passion fruit mingles with melon, marigold, apple, water hyacinth and crushed leaves. At the heart, wild rose enfolds princess lily and tuberose, all drying down to vanilla creme brulee with precious wood and patchouli,” Armina Lascu of US-based RKT International and export director of Juicy Couture and Liz Claiborne said on Sunday. “Two US girls named Pam and Gela once discovered Juicy Couture world of fashion and fun. Then they realized how the “Juicy Girls” smell the world. They wanted every girl to have her own Juicy Couture, so they made an Eau de Parfum. It comes complete with Juicy Couture’s charms so everyone can have the charmed life and scent,” she said. Having introduced first in the United States and then in London in May, we have just started launching the perfume internationally starting with Saudi Arabia,” Armina said.
HANCO
HANCO (Al Tala’a International Transportation Co. Ltd.) claims to have strengthened its position as a Saudi car rental, leasing and fleet maintenance firm in the Kingdom and Bahrain. Since its establishment in 1976, the company has built its image as a major innovative entity ahead of the competition. It owns a large fleet of wide ranging commercial and luxurious vehicles. For four years in a row from 2004, it has won Middle East and North Africa awards as the “best transportation service provider in the region.” “Our reputation for highly competitive rates and exclusive services has won us several leasing vehicle contracts and kept us associated with renowned domestic and international organizations,” the company said. It covers all major cities of the Kingdom, offering services on daily and monthly rental basis. Leasing, limousine service, passenger transportation, pick and drop services, intercity and Bahrain transfers, Haj and Umrah services and 24 hour assistance, are among its other services.
Nokia
Nokia has introduced its first speakerphone — stylish Nokia Speakerphone HF-300. It is a detachable Bluetooth speakerphone, which hosts a powerful speaker and microphone. Its audio quality is enhanced even more with Digital Signal Processing (DSP), canceling out excess noises and echoes. “We are committed to providing convenient communications in the car — and out of it too. The beauty of the Nokia Speakerphone HF-300 is in its mobility, it goes where you go, when you want to talk. We are excited to have the speakerphone as part of our expanding enhancements portfolio to meet the needs of our consumers,” said Wolfgang Gartner, senior category manager, Nokia Automotive. The speakerphone offers a number of elements that enable easy communications, in and out of the car. “It is operated with battery power, so you’re not confined to using it with a power outlet.”
HILL & KNOWLTON
Senior business executives in the Middle East are increasingly recognizing the substantial affects of corporate reputation on their businesses, according to Hill & Knowlton’s Corporate Reputation Watch Middle East 2007. Hill & Knowlton Middle East commissioned the 2007 Corporate Reputation Watch Middle East survey to comprehensively review attitudes of senior business executives toward corporate reputation-related issues throughout the region. The survey was conducted by YouGov Siraj. The first of its kind conducted in the Middle East, the survey highlights the current understanding of and approach to corporate reputation in the Middle East, including the identification of contributing factors as well as benefits to businesses. Dave Robinson, CEO of Hill & Knowlton Middle East, said: “Positive reputation is a requirement to building and sustaining a healthy business and therefore an essential component for remaining competitive in this marketplace. Perception now holds almost as much value as performance and profit.”
