DUBAI: Just weeks after the conclusion of the English Premier League’s 17th season, Toshiba has signed a multimillion dollar contract with Showtime Arabia as the exclusive broadcast sponsor of the EPL in the Middle East. Under the deal, Toshiba will be the sole on-air sponsor of the league’s 18th season that starts in August with an automatic renewal into the 2009-10 season. This agreement is described as the region’s largest single sports sponsorship deal.
Showtime President and CEO Marc-Antoine d’Halluin said: “We are delighted to welcome Toshiba as our exclusive broadcast sponsor. The English Premier League is simply the most competitive in the world, providing our viewers with 10 months of world beating entertainment. Toshiba’s support will help to ensure that our coverage in the new season will be even more informative and engaging than last season.”
Y Matsunaga, managing director for Toshiba Gulf, said: “Covering 12 markets across the Middle East region and in North Africa is a major undertaking for Toshiba. Our new association with Showtime, through the English Premier League allows us to connect with our audiences in a powerful way across all of our markets.
The new EPL season, commencing on Aug. 16 is just a few weeks away so it’s not a long wait for football fans to see their favorite teams compete for the world’s Premier League title. Showtime’s ‘Toshiba Super Saturday’ looks forward to welcoming back viewers old and new with its new upgraded format.”
