There is something familiar about this stage of the US presidential campaign. A candidate running on inevitability. A candidate running on experience. A candidate complaining about a rival’s media coverage.
Ah yes, that was Sen. Hillary Rodham Clinton’s campaign model.
Now, Barack Obama and John McCain are cribbing from different pages of her play book.
Obama struts his stuff in head of state fashion in war zones, the Middle East and in Europe. Berliners pay homage as if witnessing an address by the fourth US president to visit their city. He daringly decides to deliver his nomination acceptance speech in a sprawling stadium rather than in the closer confines of a basketball arena. He plunks down $5 million to run national ads during the Olympics.
Message: I am a juggernaut.
McCain is running on experience — the candidate who bears the scars of war and cancer and the wisdom of long public service. With McCain, the catchword is judgment; experience might be too close in definition to age. Most recently his campaign has been fretting about Obama’s media coverage — the entourage that followed him abroad, the sappy flatteries from television commentators. It posted a web video, “Obama Love,” featuring clips of star-struck pundits and correspondents. Clinton and her strategists might want to seek some credit.
Before the Feb. 5 Super Tuesday primaries in which about two dozen states voted, Clinton was the front-runner who cast herself as the best candidate to confront Republicans.
Anticipating her victory, Republican primary contenders ran as much against her as against each other. She was the world-traveling former first lady, the policy wonk and in-the-trenches legislator. And, like McCain now, her campaign chafed at the press that Obama received.
But lest Obama and McCain don’t recall, here’s a reminder: She lost.
Still, campaign themes repeat themselves. McCain has reason to emulate Clinton tactics. She did, after all, almost win. And certain strategies are hardy perennials, not unique to a single campaign.
“In a sense, he’s running Hillary 2.0,” said John Feehery, a Republican strategist and one-time aide to former House Speaker Dennis Hastert. “But he can make the case this will be a more successful version because it’s a general election and he doesn’t have any of Hillary’s baggage, especially with independent voters.”
Certainly there is irony in McCain’s complaint about fawning Obama media coverage. McCain himself has been a hot media commodity. But when the Clinton camp objected — and “Saturday Night Live” parodied the media as obsequious Obama fans — reporting on Obama toughened. No doubt, McCain is looking for a similar adjustment.
The public already perceives McCain as better suited to lead on national security issues. The McCain camp wants to expand that perception — McCain is the safe choice; Obama is a risk.
