Total Immersion is considered to be the leader in the augmented reality market through its patented technology D'Fusion.
"Magna is a team of professionals. We are interested in augmented reality and innovative digital advertising solutions. We are here to encourage companies to make the world brighter by opening the door to augmented reality," said Nabil Assad, director, Magna.
Augmented reality (AR) provides a live direct view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery.
It may include text, links to web pages, pictures, 3D objects, sound and video.
Augmented reality has grown from a technology used by a limited number of companies to create futuristic marketing, to a technology which is now being considered by many consumer focused businesses as a way to bring added value to their advertising.
Augmented reality can make advertising interactive, more informative and even entertaining. Ideas which were once only science fiction, can now take on a "virtual life" through augmented reality.
Using Total Immersion's D'Fusion technology - 3D-Markerless - Magna is able to transform two-dimensional images into three-dimensional ones. The technology may be used in a wide range of applications such as games, printed output, mobile phone applications, web-applications, presentations and promo-kiosks.
GPS-based technology plays an essential role in Magna's offerings. This technology combines a real-world environment with a virtual one by using GPS coordinates. Mobile augmented reality is used to overlay information markers from the virtual world onto real-life images.
A smartphone's camera is key, as it allows the device to see the user's surroundings. GPS identifies whatever is viewed or pointed to and then information about that object is delivered to the phone's screen. Many levels of information can be offered for each identified object.
In the case of a restaurant for instance, a picture, address and phone number of the restaurant could be provided, as well as its menu, its interior, user comments and the restaurant's website.
So say, "goodbye" to old-fashioned two dimensional advertising. Augmented reality will help products leap off the screen and into every consumer's imagination.
