Nine short videos are being aired via CNN, France 24 and Al-Jazeera networks, coinciding with the 35th annual meeting of the IDB in the Azeri capital of Baku last month.
Each video focuses on an important social challenge and what it means to ordinary people, before describing — that’s why — the action that the IDB is taking by itself and jointly with other development financing institutions around the world.
The campaign is supported online through its presence on social media such as YouTube, flickr, Linked-in, Facebook, Vimeo, etc. The content of the videos covers the bank’s overall vision of human dignity for all, along with its efforts in bringing electricity to rural populations, eradicating famine and hunger, providing health care, improving literacy, establishing infrastructure projects, fighting poverty, providing safe drinking water and strengthening capacity of government ministries and organizations through capacity building.
This is the first time the bank is undertaking a communications campaign of this nature. The main objective is letting people know how the bank is inspired by its Vision 1440H (2020G) to improve the human condition, thus helping to bring meaningful change to people’s lives.
One of the aims of this campaign is to promote a better understanding of the bank as a world-class organization that provides assistance with a wide range of economic and social development activities to communities in both member and non-member countries. The IDB works with 56 member countries and Muslim communities in more than 100 countries worldwide.
