Gaga, Justin Timberlake,
Usher and other celebrities have joined a new campaign called Digital Life
Sacrifice on behalf of Keys' charity, Keep a Child Alive. The entertainers plan
to sign off of social media platforms like Facebook and Twitter on Tuesday,
which is World AIDS Day.
The participants will sign back on when the charity
raises $1 million. "It's really important and super-cool to use mediums
that we naturally are on," Keys said in a phone interview from New York
last week. For the campaign - which also includes Jennifer Hudson, Ryan
Seacrest, Kim and Khloe Kardashian, Elijah Wood, Serena Williams, Janelle Monae
and Keys' husband, Swizz Beatz - celebrities have filmed "last tweet and
testament" videos and will appear in ads showing them lying in coffins to
represent what the campaign calls their digital deaths.
"It's so important
to shock you to the point of waking up," Keys said. "It's not that
people don't care or it's not that people don't want to do something, it's that
they never thought of it quite like that." The campaign, she said, puts
the disease in perspective.
