Inside Event Management and Marketing company organized the event. Bassem ElKassabi, their Marketing Executive said, “60,000 people showed up during the event. We got a great response, it shows people loved the idea.”
The organizers worked on the event for three months. Eight companies participated in the event. Eight companies X5, Bank Saab, Sultan College, Design Magazine, Tulay, Millimeters, Modern Building and Treble M played in the championship. Design magazine, Mix FM, Buti Design, Tribal M and Soccer Scene sponsored the event. Local music bands collaborated and released a CD that was distributed amongst the audience during the event.
The organizers admitted that most local companies rejected the idea as futile. “Most Saudi companies did not understand the idea behind the event. They do not share the same vision, even though they have the capability to promote young talent. Some companies refused to meet us outright. Our message is give us a chance.”
Bader Salah and Bader Al-Zain from MixFM hosted the event with DJ Memo playing music for the audience. American International School students in Jeddah also participated in the event. X5 won the championship, 2nd place went to Treble M and the 3rd place winners title was awarded to Modern Building.
“The main idea is to give families a chance to enjoy live football for free on an entertaining public portal. We wanted to do something special for them. We appreciate Red Sea Mall’s support and collaboration. The audience loves the excitement; all the families have come up and showed us support,” Bader said.
“I am so happy to be here with my dad and sisters. We love football,” said Khoulod Hamed, 9-year-old. She along with many other girls came to watch the football event with their families.
This was the first time for many women in the Kingdom to watch football live, at a public event.
"Design magazine, Mix FM, Buti Design and Tribal M sponsored the event."
