"I think
a lot of conclusions are being reached about a business that's still relatively
new." Industry experts point out that The Walt Disney Co.'s fourth
«Pirates of the Caribbean» movie and the second installment of «Kung Fu Panda,»
from DreamWorks Animation SKG Inc., generated around 40 percent of their
revenue from 3-D screenings, compared with about 60 percent from earlier films
such as "Shrek Forever After" and "How to Train Your
Dragon."
Some analysts trimmed estimates on DreamWorks and 3-D technology
company RealD Inc. as a result. Shares of RealD are down about 14 percent since
the weekend, DreamWorks shares are down 7 percent and Disney shares are off
about 3 percent. Higher ticket prices and a sense among consumers that 3-D is a
gimmick are hurting attendance domestically, an effect that may carry over
overseas, where 3-D is still booming.
