The campaign is aimed at enlightening pilgrims and residents to be committed to the rules and regulations concerning the pilgrimage.
A number of ministers and representatives of various government departments will be present during the launching ceremony.
In its fourth year, the campaign will underline the need for expatriates and citizens to obtain special Haj permits in order to be allowed to proceed to Makkah and the holy sites to do their Haj rituals.
The governor, who is the chairman of the Central Haj Committee, will launch the campaign during a press conference at his office at the governorate building in Makkah.
He will be speaking about the latest preparations being made by the government and the private sector to make the Haj season a success.
He will also talk about the development projects that have been implemented in Makkah and the expected role of the pilgrims themselves in making Haj a success.
Mobily Communications Company will sponsor the campaign in which a number of ministries, government departments and private establishments will participate.
They include the ministries of Haj, Islamic Affairs, Culture and Information, Municipal and Rural Affairs, Education, Commerce and Industry, the Civil Defense, the General Presidency of the Affairs of the Two Holy Mosques, secretaries of municipalities, members of the Makkah municipal council, the Saudi Arabian Airlines Company, the Saudi Red Crescent, the Tawafa establishments and others.
Abdul Aziz Al-Khodairi, undersecretary of the governorate, said the campaign was aimed at enlightening both citizens and foreigners about the rules and the regulations that should be observed for the performance of the Haj.
He asked Saudis and expatriates not to proceed to Makkah before obtaining special Haj permits and urged pilgrims not to sleep on streets.
Al-Khodairi recalled the decision banning entry of vehicles with capacity of less than 25 passengers to Makkah and asked pilgrims to preserve the cleanliness of the holy sites.
“The campaign will focus on enlightening people to keep away from all negative behavior that might impede the government’s efforts aimed at ensuring the safety and comfort of the guests of God,” he said. Under the rules, residents will be allowed to perform Haj once every five years and should join Haj campaigns organized by the Tawafa establishments.
“Respecting rules is a religious duty and a national responsibility,” Al-Khodairi said.
