Murad said Ford continued to witness increasing consumer preference throughout the region and that confidence in its products was on an unprecedented high as shown by the increasing share of retail sales over fleet, with nearly 65 per cent of total sales.
"Consumers' perceptions about Ford continue to strengthen, thanks to our ongoing introduction of new products that are leading in quality, fuel efficiency, safety, smart design and value," said Murad.
"Our performance in 2011 was truly remarkable. 2011 has been a landmark year for us despite the relatively flat industry in the main markets," he added.
On the product front, the Ford Explorer, Expedition and Edge led the truck and SUV sales with 63 per cent rise in 2011 versus 2010.
Passenger cars followed closely with a 55 percent increase with Ford Taurus, Fusion and Focus leading the charge.
Saudi Arabia outperformed all other regional markets with a 60 percent increase in sales for 2011, thanks largely to Al-Jazirah Vehicles Agencies Co.'s continued expansion.
Kuwait followed suit with a 40 percent rise in sales while UAE posted a growth of 34 percent.
Ford's sales in Bahrain and Qatar also enjoyed healthy endings with 44 percent and 36 percent, respectively, while Oman maintained an encouraging pace.
Ford Middle East remains positive for 2012 with the strengthened network expansions and major regional investments such as the opening of its Middle East Regional Parts Distribution Center in Jebel Ali to help support the growing customer base and dealerships of Ford and Lincoln in the region.
This year, Ford sees further expansions and additional facilities in Saudi Arabia, including a regional office set up in Riyadh.
Other expansions are also planned in Iraq and other parts of the region.
Ford's GCC sales surge 50%
Publication Date:
Fri, 2012-01-20 23:58
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