The agreement coincided with the re-branding of TBI (The Big Idea).
"As president of the TAAN Global Network of independent communications agencies, we are proud to have TBI as a member of our network,'' said Peter Gerritsen, global president of TAAN.
He and TBI CEO Hoshi Siganporia signed the deal in Dubai.
“Since 1936, TAAN has been one of the leaders in sharing insights, knowledge and expertise amongst member companies that strengthens our collective understanding of markets and people. Delivering successful solutions to just about every location in the world,” Gerritsen said.
TAAN brings TBI the access to markets and ideas of many cultures that will benefit their clients.
TBI brings a track record of excellence to TAAN that makes the network ever stronger through experts in marketing and the GCC region.
A solid representative in this area of the world has been important to our network for some time, so we are thrilled to have TBI as part of our team
Under the agreement, TBI will become the newest member agency of TAAN, which has 52 agencies in its network spread across 67 cities in 32 countries.
TAAN is one of the world's oldest, largest and most successful networks of carefully selected independent advertising agencies, who have entrepreneurial zeal that embodies the spirit of the TAAN network.
With Hoshi Siganporia at the helm, TBI has been involved in the development of outstanding communication campaigns in the UAE.
Siganporia, said: "Through our collaboration with TAAN, we will be in a unique position to deliver world-class digital solutions to our Clients in the UAE and in the GCC region.”
