Samir Al-Shubaily, deputy CEO of Roots Group Arabia, said the new set of factories was part of the group's strategy to increase its production capacity and meet the rising demand for its products, especially in the Western Region that is witnessing many giant projects and wide urbanization. "The group's strategy is based on well-planned business objectives, which serves its reputation and its subsidiaries in terms of quality and the consistency toward expansion through opening new factories in the region and also areas that need more of its supplies," Al-Shubaily added.
MASCO works to international standards in developing and updating its metal work products through its advanced laboratories, which are supervised by qualified experts and engineers who work constantly to adapt and apply high manufacturing standards by using the new technologies, he said. MASCO is specialized in manufacturing hollow metal doors of all types, from non-fire related to bullet proof doors, as well as high quality decorative gates, roof hatches, steel structure, space frames, handrails and casting metals, from design to engineering, fabrication and installation.
He said the new factories would contribute to national development by providing employment opportunities for Saudi youths since the group's objective is to contribute to the activation of the national plan. The implementation also follows the directives of Custodian of the Two Holy Mosques King Abdullah to support the national cadres, especially women, which is also the group's corporate social responsibility. Many skilled women have been already employed in its various engineering, administrative and accounting departments.
MASCO's Executive General Manager Badie Darwazeh said the multi-million-riyal expansion project is essentially meant for meeting the supply needs and growing demands for metal works, in line with the group's ambitious plans in this direction. The built area of the factories is 26,000 square meters with their annual production capacity set at 20,000 tons of metal products.
The company worked for King Abdullah project and accomplished all assigned scopes of Metal Works in various zones in the projects while complying with the specifications and international standards through an integrated team.
Since its establishment, MASCO has been entrusted by its clients by being managed by a team of distinguished professionals, trained technical cadres, armed with the latest project management programs and Computerized Numerical Controls (CNC), which all had assisted MASCO in gaining the respect of its clients and in maintaining its reputation in the industry in regards to the quality of its products and services, especially when projects are of rush nature.
Over the past 20 years, MASCO has emerged as one of the companies that had participated in executing large amounts of metal work in projects such as, Al-Jamarat Bridge in Makkah, Pilgrims Airport in Jeddah, the metal and copper artwork in the Prophet's Mosque in Madinah, metal construction work in The Royal Clock Tower in Makkah, metal works in KAUST, manufacturing and supplying cast steel for the water desalination and sewage projects, King Saud Bin Abdul Aziz University, Princess Norah Bint Abdul Rahman University in Riyadh, and the Private Aviation Project in Jeddah, in addition to various big and medium projects in the region.
