The revamped store of 19,000 sq ft forms part of the Centerpoint umbrella and reflects a young and very vibrant attitude.
The beautifully designed store is also the first to reflect the philosophy of Fashionism and offers a glimpse into the future of the evolving Splash brand with its fresh look and feel.
Taking cues from the Splash Fashion Show, the store is designed on the pillars of Fashion, Creativity & Party.
The store is a center-stage for the consumer, which they explore in phases.
Abdullah Al-Ahmed, chief administration officer, Al-Bandar Trading, said: “We are constantly adapting and expanding to recognize the burgeoning fashion interests of our customers. With Riyadh, we have explored a new world in store design, format and layout that is young and dynamic and in sync with today’s fast moving world. The store is a reflection of our biggest event, the Splash Fashion Show giving our fashion savvy clientele a chance to re-live each of the moments in the comfort of the store while shopping the season’s collection.
Highlighting similar collections, which make navigation and shopping in the Splash store an enjoyable experience, the store follows a very trend oriented format.
Ravi Krishnan, chief operating officer, Central Region — Al Bandar Trading, said: “With a cosmopolitan look and feel, we will cater to various age groups of chic and stylish audiences. The store stocks the most fashionable and dynamic youth oriented looks upping the ante in terms of customer engagement and satisfaction.”
Raza Beig, CEO, Splash & ICONIC, said: “The new store layout is an essential part of the brand’s strategy going forward and will be introduced across all stores in GCC, Egypt, Jordan and India in the next three years. This year Splash will refit close to 30 stores across cities that it is currently present in, in the region, with the also looking to add elements like multimedia, digital mirrors and make-up corners to stores in order to further engage the customer and make shopping at Splash an experience to look forward to.”