The award is bestowed by Expedia Media Solutions, the media division of Expedia Inc.
The 2011 EMEA Airline Campaign of the Year is awarded to an airline, which creates the most impactful regional campaign of the year encompassing engagement, creativity, relevancy and stellar results.
Presented to Etihad Airways' Chief Commercial Officer Peter Baumgartner and his commercial team at the ITB travel fair in Berlin, this is the second year running the UAE flag carrier has picked up the honor.
Etihad Airways received recognition for implementing great online marketing campaigns, which utilized brand integration, user experience and engagement, social media and video strategy as well as driving an impressive market share shift of over 200 percent during their campaign.
Expedia Media Solutions has been recognizing advertising campaigns since 2008. Winning campaigns need to be truly breakthrough — by leading in design, creativity, engagement, integration and innovation as well as offering noteworthy results for the partner.
Noah Tratt, global vice president of Expedia Media Solutions, said: "Etihad Airways has continuously outpaced the industry with the level of innovation it brings to online marketing campaigns, so it's no surprise to see that the brand has created a winning campaign for the second year in a row.
Baumgartner, who received the award, said, "Expedia is a global powerhouse in the field of online travel booking, with widely-acclaimed brand appeal and a loyal customer base. To be recognized by them for the second year in row for our success in online sales and marketing is truly an honor, as well as a demonstration of our success in growing the Etihad Airways brand."
