This is the second addition to its store portfolio with an already existing boutique in Riyadh, and is the largest store to date in the Middle East. Located at Jameel Square, the Nespresso Boutique will serve a discerning clientele in one of Saudi Arabia’s most popular shopping and leisure districts.
“We are proud to introduce this revolutionary retail model in Jeddah. Nespresso prides itself on offering the ultimate coffee experience, which includes informed and personalized engagement with each and every customer. With this new boutique we have taken the in-store experience to a new level. From tasting our range of Grands Crus coffees to the discovery of our latest machines and accessories, every need will be met in a unique and personalized way,” said Jean-Marc Dragoli, market director of Nespresso Middle East Africa and Caribbean.
George Sioufi, managing director of Al-Soukya, the exclusive distributor for Nespresso in the Kingdom said of the new store opening: “Nespresso’s range of personal coffee machines and patented capsules brings a new level of enjoyment for coffee lovers and they can enjoy world-class coffee from the comfort of their own home.”
He added: “Customers can purchase their Nespresso machines and capsules from our new boutique located in Jameel Square while they enjoy the best shopping in Jeddah.”
The boutique is divided into zones to provide customers with a comfortable and relaxed shopping experience.
Each zone of the boutique has been designed to provide a personalized service and respond to specific needs of Nespresso clients.
