The road show initiative reached out to a total of about 600, 000 visitors at all the major Malls in various regions and locations of the Kingdom.
The road show begun in February and toured Riyadh, Jeddah and Alkhobar.
Bader Al-Swailem, managing director of Modern Electronics Co. Ltd. (MECL/Sony) said that the company’s objective is to continue to have a strong presence in Saudi Arabia through its dealer and retail showroom channels.
At the same time such road shows go a long way toward showcasing many of our advanced products like the Tablet S to customers across the Kingdom, he added.
Daijiro Nakano, marketing manager of VAIO Mktg Division of Modern Electronics Co. Ltd, said Sony Tablet meets the advance technology requirements of consumers.
The Sony Tablet is a rich entertainment experience with regard to multimedia through a HD screen. In addition to its faster processor and touch screen capabilities, the device is supported with a strong processor namely (NVIDIA (r) Tegra (tm) 2) which allows faster reviews of contents and applications.
The Sony Tablet S was recently launched at a special ceremony held in Riyadh in the presence of the senior company officials and media representatives who had tested the device and its advantages.
Kazuteru Makiyama, director of sales and marketing of Sony products in the Kingdom, summed up the Sony Tablet S experience by saying, “I am convinced that 2012 will be a huge growth year for this region especially in terms of Internet connectivity, with Sony leading the innovation with its product quality and seamless digital connectivity concept.
