Infiniti, a luxury automotive brand from Japan, has launched the Infiniti Training Academy (ITA) in the Middle East with one mission - to establish a structured learning path for all the Infiniti sales team across the region.
The ITA is dedicated to ensure customers are provided with the highest level of service as standard across all Infiniti retail outlets. This will be achieved through the transfer of all relevant product knowledge, including tools, brand messages and philosophy to allInfiniti staff. In an effort to offer standardised training for all members of the sales team, the ITA offers a certification program that will act as a guide for the sales team to deliver exceptional customer service, an area Infiniti is striving to create a new benchmark for within the industry and beyond.
“Hospitality is deeply rooted in the DNA of our brand. We strive to offer an excellent retail and customer service experience to every individual that walks through the doors. We are dedicated to raising standards of Infiniti’s frontline skills and competency and bringing it all to a consistent level of excellence,” said Juergen Schmitz, general manager of Infiniti in the Middle East. “The Infiniti Training Academy will not only benefit our key stakeholders, retail partners and networks, but most importantly our customers as well.”
As the Infiniti retail network grows across the region, a crucial point of differentiation for the brand among luxury automotive competitors will be the higher level of customer service it delivers.
Infiniti launches training academy in Middle East
