LONDON: A raunchy British poster promoting Barbadian pop superstar Rihanna’s perfume can only be displayed in areas where children are unlikely to see it, the country’s advertising regulator ruled Wednesday.
The Advertising Standards Authority (ASA) found that the image of the “Umbrella” singer sitting on the floor with legs raised against a large bottle of “Rogue” perfume was “sexually suggestive.”
The agency received one complaint about the advertisement being overly sexual and demeaning to women.
The ASA accepted that the singer was suitably clothed and that her facial expression was one “of defiance rather than vulnerability.”
It concluded that poster was “unlikely to be demeaning to women or to cause serious or widespread offense,” but that restrictions were needed.
“While we did not consider the image to be overtly sexual, we considered that Rihanna’s pose was provocative.
Rihanna’s ‘raunchy’ perfume ad restricted
Rihanna’s ‘raunchy’ perfume ad restricted
