Baume & Mercier opens new boutique

Officials at the inauguration of Baume & Mercier's newest boutique in Riyadh.

Baume & Mercier, Swiss watchmaker, recently hosted a ribbon cutting ceremony to mark the inauguration of its newest boutique in Riyadh. Opening its doors at the luxurious Kingdom Center, the opening was held in collaboration with Baume & Mercier’s partner in the country, luxury group Ali Bin Ali.
Commenting on the launch, Baume & Mercier's Brand Manager for the Middle East Stanislas Rambaud, said: “We are pleased to be opening this boutique with our esteemed partners, Ali Bin Ali Group. With this new boutique, we intend to get closer to our discerning target audience who are a significant part of the regional market.”
Awn Zureikat, COO of Ali Bin Ali Luxury Qatar & Saudi Division, added: “We wish Baume & Mercier the best of luck for all their current and future endeavors.”
Out of the striking timepieces on display in the boutique, guests will also have the chance to intimately discover Baume & Mercier’s cutting-edge Clifton Chronograph Complete Calendar.
The new Clifton Chronograph Complete Calendar creates the perfect union between watchmaking expertise and elegant design. The personality of the timepiece gives it a high added value created by combining two functions — a chronograph and a complete calendar.
This symbol of refinement is designed for men who want to stand out with a watch that is both unique and timeless, a blend of tradition and modernity. Three versions are presented to satisfy a wide range of tastes and desires.