Goodyear opens first TruckForce Service Center with AlRashed Group

Officials at the Goodyear TruckForce Service Center ribbon cutting ceremony.

Goodyear Middle East and Africa (MEA) and Rashed Abdul Rahman AlRashed & Sons Group have opened the first Goodyear TruckForce Service Center in Saudi Arabia.
Located on the highway connecting Riyadh and Dammam, the Goodyear TruckForce Service Center offers a range of services and solutions for both trucks and passenger cars in a state-of-the-art space that can serve up to four trucks and five cars simultaneously.
The center will provide a premium quality truck tire services, including tire change, repair, balancing, truck tire tuber repair, alignment, oil and battery change and recharge.
In addition, and in a continuous effort to promote higher standards of road safety and customer service, the TruckForce Service Center will also have a dedicated mobile service van to provide breakdown support and tire supply on the highway between Riyadh and Dammam.
Stefano Sanchini, sales director, Goodyear MEA, said: “It is our mission at Goodyear to provide our customers with the best possible services and solutions to their transportation fleets’ operations in order to maximize the mobility of the trucks’ fleets and, therefore, to continuously support their business.”
“The new Goodyear TruckForce Servcie Center is an evidence of our long-lasting partnership with AlRashed Group and is part of our shared long-term strategy to develop a comprehensive offer of products and services to best support the business needs of our fleets’ customers in the country,” he added.
Yaser Mehyar, CEO of Al-Rashed Automotive, said: “The opening of the first exclusive TruckForce Service Center in Saudi Arabia is an important milestone in our partnership with Goodyear.”
Rashed Abdul Rahman AlRashed & Sons Group is one of the major providers in the Saudi automotive industry. The group has been distributing Goodyear’s wide range of passenger and truck tires for over two decades.