NEW YORK: David Bowie, the other-worldly musician who broke pop and rock boundaries with his creative musicianship, nonconformity, striking visuals and a genre-bending persona he christened Ziggy Stardust, died of cancer Sunday. He was 69 and had just released a new album.

Bowie, whose hits included “Fame,” “Heroes” and “Let’s Dance,” died “peacefully” and was surrounded by family, representative Steve Martin said early Monday. The singer had fought cancer for 18 months.

Long before alter egos and wild outfits became commonplace in pop, Bowie set the music world on its ear with the release of the 1972 album, “The Rise of Ziggy Stardust and Spiders from Mars,” which introduced one of music’s most famous personas. Ziggy Stardust was a concept album that imagined a genre-bending rock star from outer space trying to make his way in the music world. The persona — the red-headed, eyeliner wearing Stardust — would become an enduring part of his legacy, and a touchstone for the way entertainers packaged themselves for years to come.

Bowie turned 69 on Friday, the same day as he released a new album called “Blackstar.”

“While many of you will share in this loss, we ask that you respect the family’s privacy during their time of grief,” said a statement issued via his social media accounts. No more details were provided.

Tributes poured in for the singer after the announcement of his death. British astronaut Tim Peake tweeted about his sadness from outer space aboard the International Space Station, saying “his music was an inspiration to many.”

British Prime Minister David Cameron tweeted that Bowie’s death is “a huge loss.” He wrote he had grown up listening to and watching Bowie and called the singer a “master of reinvention” and a pop genius who kept on getting it right.

Kanye West said on Twitter that Bowie “was one of my most important inspirations, so fearless, so creative, he gave us magic for a lifetime.”