SEOUL: As South Korean rapper Psy readies what he hopes will be his next hit song, aiming for a repeat of the viral “Gangnam Style,” retailers are keeping a close eye on what he wears, hoping another blockbuster will send sales surging.
From the tortoiseshell sunglasses to the two-toned Oxfords the chubby singer sported for his YouTube megahit, a wide range of brands — and Seoul’s Gangnam district itself — have reaped rich rewards from the Psy effect. Psy’s stylist will say only that the 35-year-old will once more be clad in a suit for the new song, whose title also remains a secret. It will be released on April 13.
“The basic concept for his upcoming song is again a formal suit but with a humorous twist. I plan to add an unexpected twist of fun,” Hong Hye-won told Reuters in an interview. “I made a point with a bow tie back in the Gangnam look. There is something like that for the new song.”
Psy’s slicked hair and tuxedo jacket, in a broad range of electric colors, paired with a pleated white dress shirt and a black bow tie, run counter to the carefully manicured and primped young women and men typical of the K-Pop industry.
Music sensation Psy readies new song
