Modern Electronics Company Ltd. (MECL), a subsidiary of the Al-Faisaliah Group and Sony, has unveiled its latest Bravia LED television in the industry’s largest 84-inch class1 in Saudi Arabia.
The ceremony in Riyadh was attended by Prince Mohammed bin Khaled Abdullah Al Faisal, president and CEO Al-Faisaliah Group, Hiroyasu Sugiyama, managing director, Sony Middle East and Africa, Bader Al-Swailem, managing director MECL/SONY and Kazuteru Makiyama, director of sales and marketing MECL/Sony.
This latest Bravia LED television marks a distinctive entry with its class-apart features.
The TV boasts a 4K (3840 x 2160 pixels) LED panel, comprising 8.29 million pixels, which is four times the resolution of full high definition standard thus, seamlessly delivering high-resolution large-screen picture with powerful sound and visuals to provide an immersive theater-like experience.
Hiroyasu Sugiyama, managing director, Sony Middle East and Africa, said: “If you were amazed by the shift from Standard to High Definition, 4K, with four times the resolution of Full High Definition, will rekindle or even exceed that sensation. It virtually eliminates the line between television and reality to offer an unprecedented and revolutionary viewing experience.
The launch of this breakthrough 84-inch 4K Bravia television reaffirms Sony’s commitment to consistently delivering a superior product offering to our consumers.”
The new 4K Bravia TV incorporates ‘4K X-Reality PRO’; Sony’s proprietary super-resolution high picture quality engine optimized for 4K LED TV.
The 84-inch Bravia TV also features SimulView, a function which allows 2-player games to be played without having to split the screen.
Essentially, the TV will display two separate Full HD images, permitting each player to view their own screen through the SimulView glasses.
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